Beauty Remains a Growth Business throughout Los Angeles for Dr. Shervin Aminpour of Hills Aesthetics

As the entertainment industry remains strong, the market for cosmetic procedures in Southern California grows stronger

Aug 06, 2012, 19:51 ET from Hills Aesthetics

LOS ANGELES, Aug. 6, 2012 /PRNewswire/ -- The California economy might remain spotty in many areas, but the business of beauty in the entertainment industry center of greater Los Angeles shows few signs of weakening. Indeed, acclaimed Los Angeles plastic surgeon Dr. Shervin Aminpour of Hills Aesthetics is noting that the number of inquiries at his clinics from both working and aspiring performers remains as numerous as ever. You might expect that California's higher-than-average unemployment might impact the demand for cosmetic surgery and facial rejuvenation procedures involving such products as Botox and Restylane in Los Angeles. You would be wrong, however, as a strong stream of new and returning patients have remained consistent users of Dr. Aminpour's services.

It seems that, in the dream-based -- but bottom-line directed -- industries of film, television and music, aspiring and working performers are willing to invest in procedures that will almost certainly increase their marketability and future prospects. It is true, however, that the currently economic mindset does motivate prospective cosmetic procedures patients to be as inquisitive as possible.

An example is in the growing area of blepharoplasty, better known as eyelid lifts. Actors and actresses concerned about the appearance of their eyes are thought to be shopping around more than before. Inquiries about blepharoplasty cost are common, though Dr. Aminpour has reported that most clients find that expenses are rarely the ultimate deciding factor in whether or not to pursue a particular procedure. Indeed, most of them are so happy with the results that, in the end, they feel they have gotten a real bargain.

One area of growth in recent years is procedures that remove wrinkles without involving surgery.  Face lifts remains very much a staple of plastic surgery, but non-surgical procedures that involve products like Botox and the facial filler, Restylane, allow patients to achieve a healthier, younger appearance with a significantly lower investment of both money and time. The result has been a net increase in the number of people pursuing the services of Dr. Aminpour.

Hills Aesthetics staff has discovered that the questions have become more specific as the general level of knowledge regarding them has increased. Questions about the benefits of Botox vs. fillers are becoming increasingly common as patients are working harder to ensure that they get the most from their cosmetic procedure dollar.

Still, for all the interest in the newer nonsurgical procedures, traditional plastic surgery remains a growth area. There are few substitutes for, say, a neck lift procedure, and interest isn't limited to performers. Producers, directors, writers, and others are often called upon to be interviewed on camera by the press and many of them have sought out Dr. Aminpour as one of greater Los Angeles's most respected cosmetic surgeons. Many of them have praised the doctor for his artistry and subtlety in doing work that improves their appearance without making it appear as if they've had "work done."

For more information on Dr. Shervin Aminpour and Hills Aesthetics, please visit the website at

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