BEAUTYSPACE Introduces Little Luxuries, a First-of-Its-Kind Retail Destination Devoted To Minis

Opening September 10, the NYC Union Square flagship will feature travel-sized products from more than 100 brands, rewards toward eligible full-size products, discovery-driven experiences and in-store recycling.

NEW YORK, Sept. 3, 2026 /PRNewswire/ -- The beauty "mini" is getting a store of its own. BEAUTYSPACE, the discovery-driven beauty retail and wholesale platform powered by The PCA Companies, today announced that it will open Little Luxuries in New York City's Union Square on September 10. The company's first brick-and-mortar store and the first retail concept devoted exclusively to premium mini and travel-sized beauty products will feature something for everyone.

Located at 872 Broadway, the store will bring together skincare, haircare, makeup, bath and body, fragrance, beauty tools and accessories from more than 100 established and emerging brands. The assortment is designed to encourage exploration across categories and price points. The format gives consumers greater freedom to explore prestige and luxury brands before investing in full-size products.

"Opening our first brick-and-mortar store is an exciting milestone for BEAUTYSPACE and a natural next step for the business," said Noah Rosenblatt, President of BEAUTYSPACE. "Minis have evolved beyond simple travel solutions into powerful tools for discovery, trial and long-term brand loyalty. Little Luxuries brings that opportunity to life as a standalone destination, connecting in-store discovery with full-size redemption on MyBeautySpace.com to create a seamless journey across physical and digital channels."

For BEAUTYSPACE Rewards members, that connection includes the ability to apply the value of an eligible mini purchased at Little Luxuries toward its full-size counterpart on MyBeautySpace.com. Terms and exclusions apply. Shoppers can also bring empty minis and fragrance bottles to Little Luxuries and drop them in the collection box as part of a partnership between BEAUTYSPACE and TerraCycle, a leader in recycling hard-to-recycle items. Once full, the boxes will be shipped to TerraCycle for recycling, keeping empty bottles out of landfills and incinerators.

Curated from the more than 200 brands BEAUTYSPACE works with, the opening assortment includes 111SKIN, Sisley Paris, Eighth Day, Oribe, Olaplex, Anastasia Beverly Hills, Babe Original, Touchland, AKT, SIDIA, Malin+Goetz and more than 20 fragrance brands. Within each category, merchandise will be organized by consumer need, with new launches, hero products and other standout items highlighted throughout the store. For a limited time, Little Luxuries will also be the only retailer in the United States to offer La Bonne Brosse mini hairbrushes. Available in a range of colors, the collection includes four styles designed for different hair types.

Designed by Keffer Studio, the 765-square-foot flagship gives each mini the architectural prominence typically reserved for full-size products. A Neapolitan-inspired palette of soft pinks, creams and warm browns defines dedicated fragrance, skincare and haircare zones, while mirrored chrome islands spotlight individual items. Hand-blown glass pendants created with HB Lighting bring warmth and craftsmanship to the space, and oversized magnifying glasses in the storefront windows offer passersby a playful introduction to the world of minis.

BEAUTYSPACE chose Union Square amid the neighborhood's resurgence as a fashion and beauty shopping destination. Its mix of locals, tourists, and students provides the diverse, steady foot traffic the concept will thrive on. Opening in New York also marks a homecoming for BEAUTYSPACE, which has been based in the city for the past 15 years.

To celebrate opening weekend, BEAUTYSPACE will give away five BÉIS suitcases filled with Little Luxuries products valued at more than $800 each. Four will be awarded through in-store entries, while the fifth will be reserved for an Instagram giveaway. Consumers can enter online by following @mybeautyspace and tagging three friends in the designated post. Customers can also stop by anytime to try their luck at the BEAUTYSPACE claw machine for a chance to win complimentary fun-sized beauty favorites.

Little Luxuries marks the next stage of BEAUTYSPACE's evolution, growing from a discovery-driven wholesale partner into a consumer-facing omnichannel retailer. Building on long-standing partnerships including Bloomingdale's, Nordstrom, Dillard's, and Belk, the flagship gives the brand a strong foundation for growth. With prospective locations already in the pipeline for 2027 and beyond, Little Luxuries is designed to expand well beyond New York and establish minis as a retail category in their own right.

Store Information
Little Luxuries by BEAUTYSPACE
872 Broadway, New York, NY 10003
Grand Opening: Thursday, September 10, 2026
Open daily from 9AM to 8PM EST
mybeautyspace.com | @mybeautyspace

About BEAUTYSPACE:
BEAUTYSPACE is redefining the future of beauty retail and distribution. From high-performance skincare and makeup-artist favorites to indulgent bath, body, and home fragrance products, the company brings together both the classic and the cutting-edge in one compelling curation. The company's vision is to connect the world's best retailers and iconic brands to consumers, meeting them where and how they want to shop.

Contact information:
Grace Treshock
PR Manager @ BEAUTYSPACE | The PCA Companies
[email protected]

Heather Fisher Gotlib
Founder & CEO @ Fisher Public Relations
[email protected]

SOURCE BEAUTYSPACE