Because Great Color Stories Never Fade: Victoria Jackson & Kim Wileman's No Makeup Makeup® Introduces Blush & Lip Color, A Modern Evolution of Timeless Color Shades

LOS ANGELES, Sept. 15, 2025 /PRNewswire/ -- When Victoria Jackson first launched her namesake brand in 1986, she pioneered a tight edit of shades designed to speak to every woman. Peach, Pink, and Red weren't just colors—they were the anchors of wearable beauty. Her belief was simple: women don't need 50 shades of blush; they need the right ones. Today, her vision remains the same as she proudly introduces the latest addition to her newly launched No Makeup Makeup^® collection, Blush & Lip Color—three universally flattering shades that flex to each wearer's undertones for cheek and lip color that always feels like less makeup, more you.

"From the very beginning, my goal was to make makeup simple and wearable," says Victoria Jackson, beauty entrepreneur and Founder of No Makeup Makeup. "Peach, Pink, and Red weren't trends; they were universal colors that flattered everyone, and I still believe this today. The new Peach, Pink, and Plum Blush & Lip Color shades are classic, effortless shades that make women feel beautiful without trying too hard."

Kim Wileman, Co-Founder of No Makeup Makeup^®, adds: "Our mission is to take Victoria's timeless vision and bring it forward with modern formulas and innovations like FlexShade Technology™. We want women to feel confident knowing these shades work with them—not against them—so makeup becomes less about covering up and more about showing up."

Your Color, Your Way
The new Blush & Lip Color collection honors Jackson's instinct for timeless color while introducing modern FlexShade Technology™, which adapts to your undertones for a natural, seamless match. The shades can be worn individually or rotated throughout the day:

• Peach: A pastel apricot with golden undertones that brightens skin tones with soft, sun-kissed warmth.
• Pink: A universally flattering hint of the perfect rosy pink—the blush of confidence.
• Plum: A chic sheer berry that adds depth and polish — the natural evolution of Jackson's iconic red.

These shades were designed to be worn your way — sheer for a healthy wash of color or layered for more intensity. The result is versatile, pretty makeup that looks good on everyone, every time.

The Art of "Less Is Best" Beauty
No Makeup Makeup Blush & Lip Color is crafted with the very same patent-pending, lightweight cream-balm formula as the brand's award-winning foundation — a rare and intentional choice in beauty, where foundation and blush are almost never one and the same. This unifying format ensures that your coverage and color melt together seamlessly, creating an imperceptible, second-skin finish. The result is a fresh, radiant flush that feels weightless, layers effortlessly and looks natural on both cheeks and lips.

Additional benefits include:

• 2-in-1 buildable, second-skin texture that layers seamlessly — no streaks, no caking.
• Infused with Jojoba Oil & Vitamin E to hydrate, nourish, and boost healthy-looking skin.
• Universally flattering pigments deliver a soft-focus veil of color.
• Magnesium Complex extends wear for long-lasting color.

Always Clean. Always Trusted.
Every No Makeup Makeup formula is dermatologist-tested, allergy-tested, and Leaping Bunny certified, ensuring the highest standards of safety and performance. True to the brand's "less is best" philosophy, Blush & Lip Color is also free from animal-derived ingredients, hormone disruptors, mineral oils, sulfates, gluten, talc, and PEGs — proof that clean, modern makeup can be both effortless and effective.

With the launch of Blush & Lip Color, No Makeup Makeup carries forward Jackson's timeless vision — uncomplicated, universal shades that now flex with you, your mood, and your moment. It's beauty made simple, pretty, and personal — just as it was always meant to be.

Blush & Lip Color is available exclusively at www.nomakeupmakeup.com. MSRP: $46. Made in Italy.

About No Makeup Makeup^®
Founded by industry icon Victoria Jackson and esteemed beauty innovator Kim Wileman, No Makeup Makeup^® is a beauty brand built on the belief that less is best. With high-performance, skin-first formulas and a philosophy of "less makeup, more you," the brand creates effortless products that enhance rather than mask. No Makeup Makeup is more than a brand—it's a community where authenticity, confidence, and connection come first.

CONTACT: [email protected]

SOURCE No Makeup Makeup