Beck Street Capital Announces New Lease with Dragon Rouge at 30 West 21st Street in New York City

NEW YORK, Nov. 11, 2010 /PRNewswire/ -- Beck Street Capital, a private real estate investment firm, today announced a new five-year lease with Dragon Rouge, one of the world's largest independent brand and design consultancies, to occupy the 9th floor of 30 West 21st Street in New York City.

"Dragon Rouge is a welcomed addition to our 30 West 21st Street property," said Kevin Comer, Senior Managing Director of Beck Street Capital.  "The modern renovations, outdoor garden, and prime location of this property are unique features that offer a flexible, high-end office space for our newest tenant."

"Our new home at 30 West 21st is the perfect site for our growing New York office," said Marcus Hewitt, Chief Creative Officer of Dragon Rouge.  "30 West 21st Street, situated at the junction of the Flatiron and Chelsea neighborhoods, is the ideal location for us to expand our clientele and grow our international consultancy business."

Dragon Rouge is a global agency specializing in brand strategy, design and innovation.  Established over 25 years ago, Dragon Rouge's global team consists of over 350 creative professionals with diverse backgrounds, skills, ideas and experiences. The agency provides creative services for organizations including multinationals, consumer goods, business to business and not-for-profit.

30 West 21st Street is a 12-story luxury commercial building located between 5th and 6th Avenues in New York City's Flatiron District.  For more about 30 West 21st Street, visit www.30west21st.com.

Nora Stats and Daniel Creighton of Tarter Stats O'Toole represented Beck Street Capital and Curtis Woodside of Rice and Associates represented Dragon Rouge in the lease transaction.  "Dragon Rouge's identity as a unique global branding agency reinforces the high quality creative tenants attracted to this special building," said Stats.

About Dragon Rouge

Dragon Rouge (www.dragonrouge-usa.com) is the largest independent brand and design consultancy with offices in New York, Dubai, Hamburg, Hong Kong, London, Paris and Warsaw. The firm develops brands around three areas of expertise: brand strategy, design and innovation.

About Beck Street Capital

Beck Street Capital is a private real estate investment firm headquartered in New York City. Formed in 2000, Beck Street Capital invests in high value-added, mixed-use investment properties in dense urban locations with high barriers to entry. Beck Street invests in a number of asset classes, including office, residential and retail, and has successfully completed value creation strategies that include retail repositioning, residential condominium conversion, and asset redevelopment. For more about Beck Street, visit www.beckstreetcapital.com.

SOURCE Beck Street Capital