Beckerman Launches 'BeckermanVoices' Blog

HACKENSACK, N.J., Jan. 26, 2011 /PRNewswire/ -- Beckerman, one of the industry's largest independent public relations firms, today announced the launch of its corporate blog, BeckermanVoices at www.beckermanvoices.com.

(Logo: http://photos.prnewswire.com/prnh/20090921/BeckermanPRLOGO )

The firm, whose client roster includes clients in the clean technology, real estate, professional services, traditional technology, heath care, government and social media sectors, will showcase the diversity of its practice and its industry expertise in this collaborative group blog.

The blog will be authored by representatives of the 65-member Beckerman team from Beckerman and from the Antenna Group, a Beckerman Company, located in offices in New York City; San Francisco, Calif.; Washington, D.C.; and the firm's headquarters in Hackensack, N.J.

The prestige of the Beckerman client roster has produced account teams with an extensive depth of knowledge about the industry sectors they represent, as well as an extraordinary level of the experience and expertise in public relations in general, and in social media -- one of Beckerman's specialties -- in particular.  

The blog will serve as a showcase for the knowledge of the Beckerman team members in their practice areas, as well as a platform for the discussion of the traditional media, public relations and marketing news content.

The latest developments in the clean technology industry, the declining importance of print media, how to deal with a business crisis, how businesses can use social media to their greatest advantage, news and events in the firm's practice areas -- these subjects and more will be addressed by the skilled Beckerman team in the new blog.

"Beckerman's brand promise is providing PR campaigns and counsel that are driven by creativity and analytics," said Keith Zakheim, Beckerman's president. "Our communications professionals are the purveyors of this brand and this blog provides an additional platform for them to showcase their talents, ideas, and musings."

BeckermanVoices will also serve as an in-house example for clients and prospects of the growing power of social media in a rapidly changing media landscape.  

"When strategically harnessed, the web is a potent tool for stimulating dialogues with customers, key audiences, and other interested parties. Through Beckerman Voices we look forward to contributing our unique corporate voice to the meaningful conversations of the day," said Zakheim.

BeckermanVoices is the latest addition to Beckerman's expanding use of social media tools. The Beckerman Facebook page (www.facebook.com/beckermanpr) and Twitter page (www.twitter.com/beckermanpr) continue to garner new followers and to foster interaction and discussion.

About Beckerman

Beckerman is one of the largest independent full-service public relations firms in the industry. Founded in 1989, Beckerman's staff of more than 60 experienced media professionals represents a distinguished roster of over 100 clients from diverse industry sectors including clean technology, real estate, financial, health care, technology, consumer products, public affairs and corporate political reputation. The firm has offices in New York City; San Francisco, Calif.; Washington, D.C.; and is headquartered in Hackensack, N.J. To learn more please call 201-465-8000 or visit www.beckermanpr.com.

SOURCE Beckerman