SAN MATEO, Calif., Feb. 29, 2016 /PRNewswire/ -- Beckon, the leader in marketing intelligence software, today announced the appointment of David Schmitt as vice president of marketing analytics strategy.
David comes to Beckon from InterContinental Hotels Group (IHG), where as director of interactive marketing operations and analytics, he led a team responsible for the measurement and operation of the company's global Performance Marketing program. This program supports aggressive revenue goals via the company's website and telephone reservation centers to over 5,000 hotels across 11 brands in nearly 100 countries. To help maximize the program, David led a strategic data initiative to empower the marketing team to use technology, like Beckon's marketing intelligence software, to transform data into actionable knowledge.
"Brands choose Beckon because we are the only marketing intelligence software platform built by marketers, for marketers. But it's not just the software tailored for marketing that draws them in. We staff our team with marketers—former marketing leaders, analysts, planners, strategists (even an ex-CMO!)—to be trusted partners and guides to our customers on this data-driven marketing journey," said Jennifer Zeszut, CEO of Beckon. "David's leadership and experience building a data-driven culture make him a valued strategic partner to our amazing customers. And of course, as a former Beckon customer himself, no one knows Beckon and what it is capable of better than David. I am thrilled and honored that he's chosen to join our team."
"Marketing is at an inflection point. As marketers, we understand that it's crucial we leverage data to make better decisions, and many of us have invested in the technology to help us do so. But, bringing data to the marketing discipline changes our mindset, and the way we operate as marketers, and it's not always clear how to establish a path forward," said David. "I understand the complexity of developing an omnichannel data strategy and saw firsthand what software like Beckon could accomplish. I am excited to help customers realize what's possible with their marketing data and how they can get even more value out of the Beckon platform."
Prior to his most recent role at IHG, David held other marketing leadership positions at Elastic Networks, EchoStar Data Networks and Apple—where he focused on closing the gaps between people and technology to improve how decision-makers turn insights into action. Honored by SAS and Teradata as a Hero of Analytics, a program to acknowledge leaders in the application of analytics, he has also been a thought leader in the analytics space, as a contributor to All Analytics, and a well-regarded presenter at many conferences. He has a Bachelor of Electrical Engineering from the Georgia Institute of Technology and a MBA from Northwestern University's Kellogg School of Management.
For more information, please visit the Beckon blog.
Beckon is enterprise-class marketing intelligence software built by marketers, for marketers. The first platform to combine data best practices with marketing best practices, Beckon provides automated, full-service data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing-impact metrics and KPIs right out of the box for ultra-fast time to marketing value. Beckon is for marketers who want to bring order to messy data, see what's working across it all, make data-informed optimization decisions, and tell the story of marketing performance in terms of business impact.
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