Beco, Aisle411 Partner to Deliver Location Analytics Powered by Light

Feb 17, 2016, 08:00 ET from Aisle411

ST. LOUIS, Feb. 17, 2016 /PRNewswire/ -- Beco, a mobile platform that uses existing light fixtures and battery-free beacons to capture real-time location analytics has partnered with Aisle411, a leader in product location technology and innovative merchandising and analytics solutions. The partnership empowers retailers with a simple and cost effective way to measure shopper activity based on their in-store location and proximity to nearby products.

"Beco's location analytics and light-harvesting beacons make it possible for retailers to quickly realize their vision of indoor positioning today," said Nathan Pettyjohn, Founder and CEO of Aisle411. "Together we close the loop on the path-to-purchase by creating mobile attribution inside the store."

Unlike other beacon technology, that require ongoing battery maintenance and disposal, Beco's patent-pending energy-harvesting beacons leverage existing in-store lighting infrastructure as a means of beacon placement and unlimited energy, making it simple to deploy beacons at scale. Beco's mobile SDK and cloud-services enable retailer Apps with secure indoor positioning and location analytics. Aisle411 provides retailers the ability to further engage shoppers with in-store navigation, product search, and engagement, like special offers and coupons.

"Aisle411's ability to bring location relevancy to the shopping experience is a clear win for retailers," said Tom Zampini, CEO of Beco. "With Aisle411 already deployed in over 13,000 retail stores, together we are well positioned to accelerate the adoption of indoor positioning, location analytics, and all of the benefits that go with it."

Aisle411 and Beco are currently beta-testing the partnered technology across the US and expect to scale the combined solution in the second quarter 2016.

About Beco
Beco is a new class of location analytics that captures data you wish you had, using the light fixtures you already have. Our battery-free, light-harvesting beacons, mobile SDK, and cloud-services enable enterprise systems with indoor positioning, location analytics, and the ability to search for people and places in real-time. In doing so, we are creating new and meaningful ways for people to seamlessly interact with and within physical spaces leading to increased workflow efficiency, contextual mobile experiences, and smarter buildings. Additional information is available at:  

About Aisle411
Headquartered in St. Louis, Missouri and founded in 2008, Aisle411 is a market leader in providing a product location data platform. Aisle411 provides a comprehensive local and in-store search and navigation solution for consumers, and shopper marketing analytics for retailers and brands. Aisle411's proprietary system collects, organizes and monetizes retailers' product inventory location data and enterprise software space planning systems and store maps, providing an omni-channel data platform that meets the scalability demands of leading retailers and CPG brands. Additional information is available at:

Contact: 314-450-7604

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SOURCE Aisle411