Behavioral Optimization Analytics Platform for Companies Announced by Kontagent

SAN FRANCISCO, July 12, 2011 /PRNewswire/ -- Kontagent, a San Francisco-based User Analytics company, announced today it has launched kSuite, a revolutionary analytics platform that enables companies to optimize user experience and drive higher monetization through deep behavioral insights from proprietary user-based metrics and analysis on their social, mobile and web applications.

"For the past few years, social gaming companies have leveraged trillions of data points to gain insight into their users in order to create better games and experiences. Kontagent has been at the forefront of this movement as the leading solutions provider for developers," says CEO and co-founder, Jeffrey Tseng. "With the launch of the kSuite platform, we're bringing that same power and capability to a wider market for companies looking to analyze and leverage patterns in their user data to make decisions they couldn't have made with such precision before."

Tseng believes businesses must look far beyond page views and other traditional web analytics, diving into user behavior dynamics in order to compete effectively on the fast-evolving social web and mobile environments of today. He also notes that although this movement has been widely adopted throughout the social gaming industry, it is only emerging in adjacent markets like ecommerce, and traditional web analytics providers weren't built to support it.  

"With the rise of the social web, we're witnessing an explosion of data that's technically challenging to process and intellectually challenging to translate into smart business decisions," says Tseng. "With our proven expertise in this space, we're now able to provide our customers with the right insights into the complex connections and interactions of their users like never before.  The launch of the kSuite platform has been almost 4 years in the making, and is a true gamechanger for the industry."

Unlike other analytics solutions, Kontagent's innovative user-centric approach to behavioral analytics empowers companies with powerful insights into how their end users interact with their applications. Through custom cohort and event tracking, Kontagent's kSuite platform offers its customers a proprietary and comprehensive set of metrics, trends and insights, including critical social-based KPI's, such as "k-factor" (a key measure of the virality of an application or website).

Armed with this level of data in real-time and coupled with expert insights from Kontagent's team of data scientists, the company's clients can now optimize their applications for a competitive advantage across the social and mobile web.

About Kontagent

Kontagent is the leading User Analytics platform for developers, marketers and product managers. Its proprietary platform kSuite has been built from the ground up to provide deep social data pattern visualization and analysis that delivers actionable insights delivered via an on-demand service.  Kontagent tracks over 150 million Monthly Active Users, working with many of the world's top social application developers and publishers.  Founded in 2007, the company is headquartered in San Francisco, with additional offices in Toronto.

SOURCE Kontagent