Behr Kicks Off 2012 Nationwide Mobile Experience Tour

SANTA ANA, Calif., May 29, 2012 /PRNewswire/ -- Behr Process Corporation, an experienced and trusted provider of paint and coatings, announced today that its professional products and services program, BehrPro(SM), is launching its second mobile tour to showcase cost effective and time efficient solutions for professional painters, contractors and remodelers. The nationwide tour begins on Monday, June 4, 2012 and will travel to 500 Home Depot stores. The tour will educate customers on Behr's award-winning products, services and support, all designed to help professionals build better businesses. At each stop, attendees will have the opportunity to enter to win one of four custom paint trailers fully equipped with tools of the trade worth more than $10,000.

"Building on the success of our 2011 mobile tour—where we interacted with more than 31,000 professionals—our second BehrPro Experience Tour will allow local painters and contractors to engage with experienced pros and learn about our continued commitment to helping them run successful businesses and tackle projects of any size," said Joe Richardson, senior vice president of professional products and services for Behr Process Corporation. "From free jobsite delivery to The Home Depot's volume discount pricing, BehrPro's innovative solutions are built to serve as a direct lifeline to aid pros in reducing costs and increasing efficiency in an often challenging and competitive marketplace."

The 2012 BehrPro Experience Tour—starting in June and traveling through November—will reach The Home Depot stores in cities across the U.S., including Dallas, San Diego, Las Vegas, Chicago, Miami and Boston. Event attendees will have the opportunity to meet with BehrPro sales representatives to learn about the BehrPro(SM) program that offers professionals a suite of tools to help them better manage business operations and meet customer demands. Attendees will also enjoy day-of-event promotions, a free gift and on-site paint demonstrations that showcase BEHR PREMIUM PLUS ULTRA®, BEHR PREMIUM PLUS® and Masterchem Industries' KILZ® primers and KILZ PRO-X™ products.

Find out when the BehrPro Experience Tour will be stopping at The Home Depot near you, by visiting www.behrproexperience.com. Those interested in participating in BehrPro's custom paint trailer giveaway can enter to win on-site at tour stops or online. For more details about Behr's commitment to the professional, please visit the company's website, or connect with BehrPro on Facebook at www.Facebook.com/BehrPro and on Twitter: @BehrPro.

About Behr Process Corporation

Founded in 1947, Behr Process Corporation is a trusted name in quality and durability among homeowners and professional tradesmen. As a leading manufacturer of paints, decorative finishes, primers, stains and surface preparation products, Behr is committed to setting the highest industry standards and delivering superior products that utilize the latest technological advancements for optimum performance. Behr is a subsidiary of Masco Corporation (NYSE:MAS) and is headquartered in Santa Ana, Calif.

SOURCE Behr Process Corporation