SANTA ANA, Calif., March 21, 2011 /PRNewswire/ -- Behr Process Corporation, an experienced and trusted provider of paint and coatings, today announced that Behr has teamed up with  City of Meadows Place, Texas to help paint the town, reinforcing the city's commitment to maintaining a picturesque environment for residents and visitors. Through this partnership, Behr will be supporting the city's initiative to use Behr paint throughout its community by supplying exterior paint for 10 residential homes, paint and labor for three of those homes, and expert counsel on local contractors, among other painting resources.

"Behr is proud to partner with City of Meadows Place," said Joe Richardson, senior vice president of professional products and services for Behr Process Corporation. "We're honored that an exemplary city such as City of Meadows Place has selected our quality painting products as the official paint standard for its building exteriors. We are happy that we can help the city create and maintain a distinct and exceptional community through building preservation and aesthetic updates."  

"We are implementing Behr's exterior products and colors as our city's paint standard, because for many years Behr has been one of the most recognizable and trusted paint brands in North America," said Charles Jessup, mayor of City of Meadows Place. "The City of Meadows Place is committed to increasing and protecting residential property values by creating a city ordinance specifying the color combinations listed in the Behr Exterior Color Card as the pre-approved standard for all homes within the city. This is a family-oriented city, and we will continue to preserve its overall ambience and functionality by incorporating initiatives that keep our town safe and attractive for generations to come."

Each respective owner of the selected homes will be given the option to paint their homes' exteriors with BEHR PREMIUM PLUS ULTRA® Exterior Paint or BEHR PREMIUM PLUS® Exterior Paint. The award-winning BEHR PREMIUM PLUS ULTRA was developed using advanced Nanoguard® technology and doubles as a paint and primer in one. Both of these high-performance paints offer superior adhesion and maximum protection against damage from sunlight, moisture, stains and dirt.

In celebration of the new partnership, Behr will be sponsoring a kick-off party for the residents of City of Meadows Place on Saturday, March 26, 2011 at the Meadows Place Community Center from noon to 3 p.m. CDT.

For more information about City of Meadows Place and details on the upcoming celebration, please contact City Hall at 281-983-2950 or www.CityofMeadowsPlace.org.

For more information about Behr Process Corporation and its partnerships, please contact Melody Demel at behr@formulapr.com or 619-234-0345.

About City of Meadows Place, Texas

The City of Meadows Place, incorporated in 1983, is one square mile of safe streets and happy families. Its excellent location, varied housing stock, autonomous government, exemplary schools, outstanding parks, active law enforcement, deed restrictions, and curb-side recycling, offer economical opportunities for generations of residents.  Meadows Place welcomes ethical and respectful visitors, residents, and family-oriented commerce.  Meadows Place residents enjoy small-town tranquility within the Greater Houston Area.  There's no place like Meadows Place—Your Place for Life.

About Behr Process Corporation

Founded in 1947, Behr Process Corporation is a trusted name in quality and durability among homeowners and professional tradesmen. As a leading manufacturer of paints, decorative finishes, primers, stains and surface preparation products, Behr is committed to setting the highest industry standards and delivering superior products that utilize the latest technological advancements for optimum performance. Behr is a subsidiary of Masco Corporation (NYSE : MAS ) and is headquartered in Santa Ana, Calif.

SOURCE Behr Process Corporation