BEHR Takes Home 'Building Products' Award for Most Valuable Product

BEHR Premium Plus Ultra® Paint and Primer in One Recognized for Saving Professionals Time

Oct 06, 2010, 11:00 ET from Behr Process Corporation

SANTA ANA, Calif., Oct. 6 /PRNewswire/ -- A paint and primer in one, BEHR Premium Plus Ultra® Interior and Exterior from BEHR® Paints was recently honored with Building Products' Most Valuable Product Award for 2010. Judged by a leading panel of professional contractors and painters, BEHR Premium Plus Ultra Interior and Exterior paint was selected thanks, in part, to its time-saving benefits and unique attributes.  With the ability to cover previously coated or uncoated surfaces without the need for a separate primer, a typical project is completed in fewer coats.

"Behr is committed to creating an overall better experience for its customers, so we focused on making BEHR Premium Plus Ultra easy, fast, and accessible," said Joe Richardson, senior vice president of professional products and services for Behr Process Corporation.  "Our BEHR Premium Plus Ultra Interior and Exterior paint products offer a single recipe that is uniquely formatted to function as if a paint and primer have each been applied; it is a label we're proud to offer."  

Thanks to its revolutionary formula that doubles as a paint and primer in one, BEHR Premium Plus Ultra Interior and Exterior paint helps contractors finish projects quickly, and more efficiently. The paint utilizes NanoGuard® technology, which provides a denser, more durable paint film resistant to moisture, stains and dirt. The product also helps to guard against damaging UV rays and serves as a protectant against inclement weather.  Additionally, the product line's advanced colorant technology offers higher hiding capabilities.  

Building Products' Most Valuable Product Award was open to all categories of residential building products, materials, and tools introduced between January 2009 and January 2010. The winners were chosen by a panel of judges made up of residential building professionals who evaluated products on an array of valuable attributes and technology.

For more information about Building Products and its award programs, please visit

For details about Behr's commitment to the professional, please visit  

About Behr Process Corporation

Founded in 1947, Behr Process Corporation is a trusted name in quality and durability among homeowners and professional tradesmen. As a leading manufacturer of paints, decorative finishes, primers, stains and surface preparation products, Behr is committed to setting the highest industry standards and delivering superior products that utilize the latest technological advancements for optimum performance. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.

SOURCE Behr Process Corporation