Beko amplía y expande su acuerdo de patrocinio con el FC Barcelona

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Beko

Feb 16, 2018, 04:25 ET

ESTAMBUL y BARCELONA, España, February 16, 2018 /PRNewswire/ --

  • Beko amplía y expande su acuerdo de patrocinio con el FC Barcelona y anuncia a Gerard Piqué como Embajador Mundial para la iniciativa Eat Like a Pro
Beko is the international home appliance brand of Arcelik and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners, small appliances. Beko is the leading freestanding home appliances brand in Europe in white goods sector and has been the fastest growing brand in overall European market between 2000-2016 With its leading position, Beko is one of the most important players in the UK’s home appliances market ,holds top position in French freestanding and Polish total white goods markets. (PRNewsfoto/Beko)
Beko is the international home appliance brand of Arcelik and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners, small appliances. Beko is the leading freestanding home appliances brand in Europe in white goods sector and has been the fastest growing brand in overall European market between 2000-2016 With its leading position, Beko is one of the most important players in the UK’s home appliances market ,holds top position in French freestanding and Polish total white goods markets. (PRNewsfoto/Beko)
Josep Maria Bartomeu, President of FC Barcelona adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.” (PRNewsfoto/Beko)
Josep Maria Bartomeu, President of FC Barcelona adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.” (PRNewsfoto/Beko)
Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.” (PRNewsfoto/Beko)
Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.” (PRNewsfoto/Beko)
Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.” (PRNewsfoto/Beko)
Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.” (PRNewsfoto/Beko)
Beko is the international home appliance brand of Arcelik and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners, small appliances. Beko is the leading freestanding home appliances brand in Europe in white goods sector and has been the fastest growing brand in overall European market between 2000-2016 With its leading position, Beko is one of the most important players in the UK’s home appliances market ,holds top position in French freestanding and Polish total white goods markets. (PRNewsfoto/Beko) Josep Maria Bartomeu, President of FC Barcelona adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.” (PRNewsfoto/Beko) Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.” (PRNewsfoto/Beko) Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.” (PRNewsfoto/Beko)

Beko se convierte en el nuevo socio mundial principal del FC Barcelona 

Beko, principal marca de electrodomésticos de Europa, anunció la ampliación de su patrocinio junto al FC Barcelona, que verá cómo se llevan a cabo varias iniciativas conjuntas emocionantes en las próximas tres temporadas.

     (Photo: https://mma.prnewswire.com/media/642740/Beko_Eat_Like_a_Pro.jpg )

     (Photo: https://mma.prnewswire.com/media/642739/Beko_FC_Barcelona_Partnership.jpg )

     (Photo: https://mma.prnewswire.com/media/642741/Beko_FC_Barcelona.jpg )

     (Photo: https://mma.prnewswire.com/media/642742/Josep_Maria_Bartomeu_and_Ali_Y_Koc.jpg )

Anunciada en la rueda de prensa conjunta celebrada en las instalaciones del Auditori 1899, sitas en el Camp Nou del FC Barcelona, este nuevo acuerdo establece a Beko, como socio principal, otorgando principalmente el título oficial de Training Partner al FC Barcelona, al tiempo que el FC Barcelona sigue siendo la primera elección en lo que respecta a los electrodomésticos para el hogar.  

Beko lleva mejorando su concienciación de marca por medio de la base de seguidores mundial del FCB, que llega a unos 300 millones. La marca además disfruta al ser uno de los principales 3 patrocinadores recordados en 13 países liderados por los países de Europa del Este, que cuenta con la concienciación de patrocinio más elevada. Desde que comenzó la temporada 2014-2015, cuando empezó el primer plazo del patrocinio, Beko buscó un crecimiento consistente en España, y se ha convertido en una de las principales tres marcas dentro del mercado. Como principal marca independiente de electrodomésticos para el hogar, ha aumentado su concienciación de marca, en especial en Asia-Pacífico, Oriente Medio y África y Europa del Este.

"NO SOLO UN PATROCINIO, SINO UNA CAUSA SOCIAL"  

Ambas marcas disfrutan de valores compartidos, con raíces puestas en el deseo de conseguir una diferencia auténtica en las vidas de las personas, tanto a nivel local como global. Esta visión compartida ha producido una iniciativa mundial a través de Beko, 'Eat Like A Pro', y en la actualidad Beko y el FC Barcelona anunciaron a Gerard Piqué como Embajador Mundial del programa.

'Eat Like A Pro' busca ayudar a hacer frente a la epidemia global de la obesidad infantil al ayudar a los padres y niños y hablarles de la importancia de una alimentación y nutrición saludables al mostrar lo que sus héroes comen para conseguir rendir al máximo.

Película de la campaña 'Eat Like A Pro': https://youtu.be/EUdm3g4qUpY

Beko es una marca internacional de electrodomésticos para el hogar propiedad de Arcelik y un Global Premium Partner del FC Barcelona. Ofrece gamas de productos que incluyen los principales electrodomésticos, aire acondicionado y pequeños electrodomésticos. Beko es la principal marca independiente de electrodomésticos para el hogar de Europa dentro del sector de los artículos de marca blanca, y ha sido la marca de crecimiento más rápido en el mercado europeo general entre los años 2000-2016. Gracias a su posición destacada, Beko es uno de los principales desarrolladores del mercado de electrodomésticos de Reino Unido, y ocupa una posición principal en los mercados totales independiente de Francia y de Polonia de artículos de marca blanca.  

Eat Like A Pro http://www.Beko.com/eatlikeapro. Equipo mundial de Beko: [email protected]

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