Belardi/Ostroy Launches New Homeowner Program Connecting Retailers and Consumers

Jun 10, 2015, 12:00 ET from Belardi/Ostroy

NEW YORK, June 10, 2015 /PRNewswire/ -- Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today the launch of Right @ Home Offers, a cooperative mailing program designed to bring valuable product and service offerings to upscale consumers within days of moving into a newly purchased home.  

Right @ Home targets an annual 3-million new homeowners who have above average household incomes and home values. With an estimated monthly insertion size of 250,000 new homeowners, the program is limiting participation to a maximum of 12 advertisers per month.

"We are very excited to bring to market this unique service to the new homeowner community," said Brian DeLaite, Executive Vice President of data management at Belardi/Ostroy. "With our roughly 85% penetration in the home decor market, we think Right @ Home  will provide this market with a much-needed new customer acquisition resource."

With 20% of US households moving each year and the average new homeowner spending close to $9,000 on their new homes within the first 3 months, this program is designed to reach new homeowners at the critical point when they are making purchase decisions for their new home.

For more information: contact Char Leininger; 212-367-4073;

About Belardi/Ostroy

Belardi/Ostroy is a leading full-service direct marketing and creative agency founded in 1997 which provides multi-channel solutions for catalog, ecommerce, retail and business clients who include Williams-Sonoma, Pottery Barn, J. Crew, American Girl, Restoration Hardware, Home Depot/Home Decorator's Collection, Wayfair, Wolverine Worldwide, Crate and Barrel, Hanesbrands, Hanna Andersson, J. Jill, Harriet Carter, Harry & David, Lillian Vernon, Vermont Country Store, U.S. Toy, Sundance, Orchard Brands, Ross-Simons, Hammacher Schlemmer, Ballard Designs, One Kings Lane, Shutterfly,,, Talbots and others. For more information, visit

SOURCE Belardi/Ostroy