Bell Investment Advisors Offers New White Paper, 'Keys to Marketing Your Business'

Mar 10, 2011, 13:03 ET from Bell Investment Advisors

OAKLAND, Calif., March 10, 2011 /PRNewswire/ -- Bell Investment Advisors, a Bay Area registered investment advisory firm, today announced they are now offering to the public a free white paper, "Keys to Marketing Your Business". The financial advisory firm regularly offers free white papers and webinars as part of an ongoing educational series.

During this economy and social media craze, businesses of all sizes need marketing direction more than ever. This recent white paper is a mini marketing guide. It includes common marketing mistakes businesses make and essential strategy components they should follow. It also breaks down important key elements businesses should focus on such as their key objective, benefit, competition, and consumer. To access the white paper, visit  

The "Keys to Marketing Your Business" white paper is written by John Gumas, President of Gumas, a strategic branding, advertising and interactive marketing firm based in San Francisco.

"Think of your marketing as the driver in a car. And think of your marketing tactics as the engine of that car. Once behind the wheel, if you know where you want to go and how to get there, your marketing tactics will help you get there quickly and efficiently," said Gumas. "But if you're driving without directions or a map, then it doesn't matter how finely tuned your engine is (or how many horses it has under the hood)."

Through Investment Management, Financial Planning, and Career & Life Coaching, Bell Investment Advisors ( helps people build positive momentum for a good life. Established in 1991, the firm has offices in Oakland and Santa Rosa, California.  

SOURCE Bell Investment Advisors