BELLA Expands Its Fashionable Line Of Specialty Kitchen Appliances With The Launch Of The BELLA Diamonds Collection

Jun 26, 2013, 12:01 ET from Sensio Inc.

NEW YORK, June 26, 2013 /PRNewswire/ -- BELLA – the brand positioned to specifically address the needs of those who are seeking great kitchen solutions without breaking the bank and those who are always in search of affordable design– announces the launch of the BELLA Diamonds Collection. In Fall 2012, BELLA had introduced the bright and colorful Dots Collection, and now the Diamonds Collection represents an expansion of BELLA's lively and fresh approach to kitchen appliances.


The contemporary collection, featuring a slow cooker, programmable coffee maker and toaster, continues to bring a new counter culture to the kitchen by adding fashion-forward color, style and design to the everyday appliance. 

Available in five fabulous colors (red, white, grey, green and blue), the signature textured metal shell features a three-dimensional diamond pattern and metallic finish on its chic exterior, creating an exciting way to add your own personal touch of individuality to the kitchen. 

Providing a way to make home cooked meals in style, the BELLA Diamonds Collection offers consumers an economical appliance option, without sacrificing quality or aesthetics.

"We had such an incredible response from consumers when we launched the BELLA Dots Collection last fall," says Shae Hong, Founder & CEO of Sensio Inc. "We thought we would take it a step further and offer another eye catching design element to our most popular products, which include a slow cooker, programmable coffee maker and toaster."

BELLA Diamonds Slow Cooker, designed with a non-traditional oval shape, is making homemade meals easier than ever.  Featuring a dishwasher safe, 6-quart stoneware cooking pot that doubles as a serving dish, it offers High/Warm/Low/Off temperature settings and comes complete with a tempered glass lid. Suggested retail price $39.99.

BELLA Diamonds 12-Cup Programmable Coffee Maker, brews up the perfect cup at the touch of a button. Features include an environmentally friendly permanent filter, removable dishwasher safe brew basket, non-marking rubber feet, hidden cable storage, brew strength selector and two hour auto shut off. Suggested retail price $44.99.

BELLA Diamonds Two-Slice Toaster keeps things simple with consistent results. This pop-up toaster features extra wide slots with self-centering guides, a slide out tray, non-marking rubber feet and BAGEL and CANCEL buttons. It offers an auto shut-off and cord storage on the base, and is made of durable metal in a superior metallic paint finish. Suggested retail price: $24.99.

The BELLA Diamonds Collection is available exclusively at JCP stores nationwide.

High Resolution Images:

BELLA Diamonds Online: or

Since its inception in 2003, Sensio Inc. has become a primary manufacturer of specialty kitchen appliances. The company is recognized for developing dynamic and innovative consumer products for their own brand, BELLA, where products are seen not as pieces of utility, but as accessories for a lifestyle and as the tools for getting there. That's why BELLA products always reflect what's happening in the ever-changing world around us. And as a lean, mean, well-oiled machine, we're always able to bring new products to life, fast—and at reasonable prices. At the end of the day, the kitchen should be fun. With BELLA, it can be.

SOURCE Sensio Inc.