Bella Petrella's Holdings, Inc. Announces its Subsidiary, Westshore Pizza, has Agreed to Sponsor Advance Auto Parts Monster Jam® and Ringling Bros. and Barnum & Bailey® Circus for Their Upcoming Shows in Tampa, Florida

TAMPA, Fla., Dec. 5, 2011 /PRNewswire/ -- Bella Petrella's Holdings, Inc., (OTC:QB: BTHR) announced today it has signed a major sponsorship deal with Feld Entertainment and Feld Motor Sports, Inc., through its subsidiary, Bobby V's Original Westshore Pizza.

Westshore Pizza will be the lead local sponsor for Advance Auto Parts Monster Jam® event to be held at the Raymond James Stadium  in Tampa, Florida on January 21, 2012 and similar dates in 2013 and 2014 and on February 4, 2012 and similar dates in 2013 and 2014. In addition Westshore Pizza will be the lead local sponsor for Ringling Bros. and Barnum & Bailey® Circus, and is scheduled to present performances of the Show at St. Pete Times Forum, on January 4-8, 2012 and similar dates in 2013 and 2014.

"This is the first major marketing decision Bella Petrella's has made since acquiring Westshore Pizza and Philly Westshore Franchising. Ten of thousand of Tampa Bay Area residents will see Raymond James Stadium and St. Pete Times Forum flooded with Westshore signage and be exposed television and radio advertising leading up to both events. These events directly targets our demographic and we are anticipating a very large increase in revenue due to these major events," said John V. Whitman Jr., Chairman/CEO Bella Petrella's.

"I am delighted that Westshore Pizza will be a major partner with the Advance Auto Parts Monster Jam and Ringling Bros. Circus events in Tampa.  Monster Jam and Ringling Bros. and Barnum & Bailey are huge annual family event traditions in Tampa Bay, and Westshore Pizza is a premier restaurant chain born in the Tampa Bay market and legendary for their incredible pizza and cheese steaks.  The marriage between our brands, and the promotional marketing efforts that will ensue, will drive even more incredible value to the Tampa Bay entertainment and pizza consumer!"  (Chris Rossbach – Director of Marketing – Feld Entertainment)

About Feld Motor Sports®

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, Nuclear Cowboyz® and IHRA® Nitro Jam®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world's largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

About Feld Entertainment, Inc.  

Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 70 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Feld Motor Sports®, Disney On Ice and Disney Live!.  

ABOUT THE COMPANY

The Company produces a line of gourmet, reduced acid, pasta sauces, salsas and pizza sauce which is sold institutionally and to retailers. Each of the Company's products is all natural, full flavored and diabetic friendly. The Company's products are perfect for the consumer who suffers from acid reflux and traditionally has avoided tomato based products. The Company is an early revenue-stage enterprise. The Company through its subsidiaries Franchises 37 pizza and sandwich sports bars in Florida and Ohio and operates one 83 seat pizza and sandwich sports bar in Tampa, Florida.

SAFE HARBOR AND INFORMATIONAL STATEMENT

This press release may contain forward-looking information within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the Exchange Act), including all statements that are not statements of historical fact regarding the intent, belief or current expectations of the company, its directors or its officers with respect to, among other things: (i) the company's financing plans; (ii) trends affecting the company's financial condition or results of operations; (iii) the company's growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the risk disclosed in the company's registration statement and reports filed with the SEC. The Company claims the safe harbor provided by Section 21E(c) of the Exchange Act for all forward-looking statements

Contact –
For more information about Bella Petrella's Holdings, Inc., including a copy of the prospectus
John V. Whitman Jr.,  Phone:  516-375-6649
E-mail:   [email protected]

SOURCE Bella Petrella's Holdings, Inc.