Bellawood Now Offering Prefinished Hardwood Flooring With Oil-Look Matte Finishes

TOANO, Va., July 11, 2014 /PRNewswire/ -- Low-gloss hardwood floors are very popular in Europe and now this look is increasingly in demand by designers and homeowners in the United States. Beyond their warm and inviting feel, the low-gloss appearance hides small scratches, dirt and fur, making it friendly for homes with kids and pets. Up until now, achieving a low-gloss matte finish required finishing a floor with oil, which requires constant maintenance.  

Bellawood – the premier prefinished hardwood flooring brand – is expanding its line to include prefinished oil-look matte styles. Customers can now get all of the benefits of a Bellawood prefinished floor with the look of an oil-finish in varieties including Red Oak, Brazilian Pecan, Brazilian Cherry, American Walnut and Hickory.

Stacy Maddox, Director of Production Operations, commented: "Our new Bellawood line of oil-look hardwood floors has a special finish that gives them industry-leading durability and scratch resistance consistent with our transferable 100-year warranty. Blending the beautiful and low-maintenance matte finish with the enduring quality of Bellawood is an innovation homeowners will love."

Exacting Standards, Enduring Quality
Bellawood features a proprietary, unique topcoat that boosts scratch, scuff and stain resistance, making it ideal for high-traffic areas, children and pets. The secret is the innovative UV-cured aluminum oxide finish that is applied to each plank via a micro-particle process. When subjected to scratch resistance testing known as the Diamond Stylus Test, Bellawood floors were found to be extremely scratch resistant.

The finish on the premier Bellawood flooring line is so durable that it is also backed by a transferable 100-year warranty offering homeowners and homebuilders an unmatched value that will last for generations to come.

To launch this new line, Lumber Liquidators is offering a 10 percent discount on all new orders of Bellawood Prefinished Hardwood and Ultra-Strand Bamboo products in stock from now through July 22.  

About Lumber Liquidators
In its 20th year and with more than 340 locations, Lumber Liquidators (NYSE: LL) is North America's largest specialty retailer of hardwood flooring. Lumber Liquidators features more than 340 top quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Additionally, Lumber Liquidators provides a wide selection of flooring enhancements and accessories to complement, install and maintain your new floor. Every location is staffed with flooring experts who can provide advice and useful information about Lumber Liquidators' low-priced product, much of which is in stock and ready for delivery.

With premier brands including Bellawood Prefinished Hardwood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows such as HGTV's Dream Home and This Old House.

For more information, please visit www.LumberLiquidators.com or call 1.800.HARDWOOD.  You can also follow the Company on Facebook and Twitter, and learn more about its corporate giving program at LayItForward.LumberLiquidators.com.

For further information contact:
Lumber Liquidators Investor Relations
Ashleigh McDermott
Tel: 757.566.7512

One Simple Plan
John Feld
Tel: 612.677.2248

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SOURCE Lumber Liquidators