Bellucci Premium Comments on an Article Discussing Grocery Store Confusion in Shoppers Who Are Eager to Purchase Olive Oil

BOHEMIA, N.Y., July 28, 2014 /PRNewswire-iReach/ -- High quality extra virgin olive oil producer Bellucci Premium responds to an article published by Olive Oil Times. The article discusses a study by the North American Olive Oil Association and the International Olive Council examining American olive oil shopping habits and points of confusion.

Photo - http://photos.prnewswire.com/prnh/20140724/130307

According to an article published on July 8^th by Olive Oil Times titled "Survey Finds Consumers Both Enthused, and Confused, About Olive Oil," olive oil is growing more and more popular in the United States.  According to the article, "more than half of those who use olive oil use it more than any other oil, and the overall trend is toward increased usage."  Olive oil is becoming more popular. However, shopping for olive oil has left some consumers with questions.  The study found that "more than half (56 percent) of olive oil users find choosing an olive oil to be confusing because they are unaware of what factors are important to consider and many myths about olive oil persist."  Some of these myths include:

• The color of olive oil is related to quality
• Light olive oil has fewer calories
• Olive oil gets better with age, like wine
• Extra virgin olive oil is for cold or raw uses only

Susan Testa, Director of Sales and Marketing for high quality extra virgin olive oil producer Bellucci Premium, clears up confusion for shoppers.  She says, "Color actually does not play a factor on quality.  Different olives cause different colors in oil.  Light olive oil does not mean fewer calories; it means that the oil has been heavily processed, losing most of its taste and nutritional benefits."  She adds, "Olive oil has an expiration date and is best consumed as fresh as possible.  Check for a harvest date to ensure that your oil is fresh."  Testa also comments, "Extra virgin olive oil can be used when cooking, but not on high heats."

Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers.  The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.

Media Contact: Scott Darrohn, Bellucci Premium, 855-347-4228, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Bellucci Premium