Bellwether Ruffles Some Feathers at the 2016 Transform MENA Branding Awards

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May 30, 2016, 02:00 ET

DUBAI, UAE, May 30, 2016 /PRNewswire/ --

Winner of 5 Golds, 7 Silvers and 10 bronze awards

Bellwether is delighted to announce that it was again rewarded for its excellence in branding at the 3^rd Annual Transform MENA Awards, winning 22 awards for their work with VOX Cinema's, The Prime Minister's Office, Kaya Skin Clinics, Edara, Awasr and du.

(Logo: http://photos.prnewswire.com/prnh/20160526/372494LOGO )

Pierre Lategan, a partner at Bellwether was delighted with the results, "It's always a privilege to spend an evening celebrating branding with our clients and peers, raising the industry's profile as a whole. The Transform Awards is a global platform and as an independent, privately owned firm it's fantastic to once again be recognised for our work by the industry. I feel like a proud parent."

Of the 22 awards won, 5 were Golds, 7 Silver and 10 Bronze. The Gold winners were:

Best external stakeholder relations during a brand development project
- Gold - Mohammed bin Rashid Centre for Government Innovation
Best implementation of a brand development project
- Gold - VOX Cinemas
Best brand evolution
- Gold - Kaya
Best visual identity from the healthcare & pharmaceuticals sector
- Gold - Kaya
Best visual identity from the travel & leisure sector
- Gold - VOX Cinemas

On designing brands for this region, Noel Tabb commented that "Working in this region creates some unique design challenges, like designing for dual languages or creating authentic brand experiences and journeys for a multicultural society. These challenges also bring to light some fantastic design solutions and applications and that's what I personally enjoy."

Established in 2008, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere recognising excellence in rebranding and brand development.

The 2016 Transform Awards MENA celebrated entries from across the United Arab Emirates, as well as Saudi Arabia, Lebanon, Nigeria and beyond. Hosted by broadcaster Richard Dean, the Transform Awards MENA was held at the prestigious Waldorf Astoria - the Palm Jumeirah, Dubai.

Bellwether

Bellwether is an independent, integrated, strategy, design and technology company. Headquartered in Dubai, serving the MENA region and beyond. With our clients, we've co-created brands with purpose across diverse sectors and for a diverse audience.

List of all the awards

Best brand architecture solution
- Bronze - VOX Cinemas
Best use of packaging
- Silver - Mohammed bin Rashid Centre for Government Innovation
Best use of typography
- Silver - Edara
- Bronze - AWASR
Best external stakeholder relations during a brand development project
- Gold - Mohammed bin Rashid Centre for Government Innovation
Best implementation of a brand development project
- Gold - VOX Cinemas
- Bronze - Kaya
Best creative strategy
- Silver - Kaya
- Silver - VOX Cinemas
Best brand evolution
- Gold - Kaya
- Bronze - VOX Cinemas
Best strategic/creative development of a new brand
- Silver - Edara
Best naming strategy
- Bronze - AWASR
Best brand development to reflect changed mission/values/positioning
- Bronze - ALO
- Bronze - VOX
Best brand consolidation
- Bronze - VOX Cinemas
Best rebrand of a digital property
- Silver - VOX Cinemas
Best visual identity from the education sector
- Bronze - Jebel Ali School
Best visual identity from the healthcare & pharmaceuticals sector
- Gold - Kaya
Best visual identity from the professional services sector
- Silver - Edara
Best visual identity from the technology, media & telecommunications sector
- Bronze - Alo
Best visual identity from the travel & leisure sector
- Gold - VOX Cinemas