belVita Breakfast Biscuits And Jane Lynch Team Up To Deliver Steady Energy On Tax Day

Star hits the streets and appears in a series of morning motivation web videos

Apr 15, 2013, 15:32 ET from belVita

EAST HANOVER, N.J., April 15, 2013 /PRNewswire/ -- As Americans everywhere awaken to the tax deadline, belVita Breakfast Biscuits and actress Jane Lynch are teaming up to make this particular morning a little easier. Together they're hitting the streets of Los Angeles to share motivational remarks and delicious, nutritious breakfast biscuits to get taxpayers through the morning. To help others across the country make it through Tax Day morning with steady energy, starting at 8:00 a.m. PT, Lynch and belVita will launch a humorous web series on belVita's Facebook page.

"I have so much respect for the ambassadors of the a.m., the conquistadors of the cockadoodledoo, the daredevils of daybreak who get up every day ready to conquer the morning," said Lynch. "I know how hard it can be to get your keister up and moving, especially on a day like Tax Day, and that's why I'm teaming up with belVita Breakfast Biscuits to bring steady energy and inspiration to the masses."

Lynch's first stop this morning was a Los Angeles-based spinning studio to motivate spinners in their morning class, encouraging them with inspiring words and steady energy from belVita. She also delivered a delicious breakfast to taxpayers scrambling to meet the postmark deadline, and later this morning, Lynch will lead one final motivational rally at pop-up belVita yoga classes at The Grove in Beverly Hills.

belVita and Lynch Motivate Facebook Fans
To extend the power of morning motivation, belVita is launching "belVita Presents: Good Morning. All Morning. With Jane Lynch," a series of online videos available on the brand's Facebook page. In this interview-style web series, Lynch talks to people whose mornings can be challenging. The first episode, released today, features Lynch speaking with Beth, an overeager meter maid, who struggles with the negative feedback she gets when giving parking tickets. New videos will launch every Monday for the next five weeks on the belVita Facebook page.

"Jane Lynch is the perfect voice to motivate people and inspire them to get through their mornings," said Scott Marcus, senior brand manager, belVita Breakfast Biscuits. "We're confident that Jane's cunning wit and enthusiastic spirit, combined with steady energy all morning from belVita, will give people everywhere some laughs and motivation as they take on their mornings."

belVita Launches New Advertising Campaign
In addition to the partnership with Lynch, belVita has launched a new integrated advertising campaign with TV, radio, digital banners, social content and sponsorships developed by Droga5 in New York. The new creative showcases people living their mornings to the fullest with the help of steady energy from belVita. To view the new ads, please visit

belVita Breakfast Biscuits Deliver Steady Energy
belVita Breakfast Biscuits are made with delicious ingredients and carefully baked to give you steady energy all morning. Each individual package of four crunchy biscuits is portioned for breakfast and provides 18-20 grams of whole grains and 3 grams of fiber. belVita Breakfast Biscuits are available in five flavors to satisfy any palate, including Blueberry, Golden Oat, Cinnamon Brown Sugar, Chocolate and Apple Cinnamon, and  are meant to be enjoyed as part of a balanced breakfast with a serving of low-fat dairy and fruit. belVita Breakfast Biscuits are available in the cookie/cracker aisle of your local grocery store at a suggested retail price of $3.69 per box or single-serve packs in convenience stores at a suggested retail price of $1.19.

About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit and


Kim Fontes, Mondelez International

Abby Conger, Edelman



SOURCE belVita