GLENDALE, Calif., Aug. 23, 2012 /PRNewswire-USNewswire/ -- be.magazine, a new periodical that offers inspiration and helpful advice to seniors for living rich, purposeful lives, has received two awards in the ninth annual Magnum Opus Awards competition. Presented by Content Marketing Institute and ContentWise magazine, the competition recognizes outstanding examples of content marketing across a wide range of industries and media.
"The purpose of the magazine is to showcase the amazing opportunities and possibilities available to older adults at this stage of life, primarily by sharing the experiences of residents in our communities," said Dan Hutson, vice president of communications and marketing for be.group, the nonprofit organization that publishes be.magazine. be.group provides senior housing, health care and other supportive services to older adults throughout California.
The publication received the Silver for Best Design—New Publication and the Bronze for Best Nonprofit Publication. Entries were judged on the basis of information/entertainment value, relevance, pacing, quality of copywriting, appropriateness for the audience and effectiveness in achieving goals, among other criteria.
"We were excited and a little surprised to be honored, given the fact that we had only published two issues at the time of the submittal deadline," said Hutson.
This year's competition received more than 500 entries, from companies such as Walt Disney Co., Google and Lexus. A full list of the winners can be found here.
be.group, formerly known as Southern California Presbyterian Homes, was founded in 1955 to provide senior housing, health care and other supportive services to thousands of older adults throughout California.
Vice President of Communications and Marketing
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