Bemz, Custom-Made Covers for IKEA Furniture, Launches New Website With Focus on Personal Design

STOCKHOLM, Oct. 4, 2011 /PRNewswire/ -- This week, Bemz (www.bemz.com), the company that gained a reputation for custom-made covers for IKEA furniture, has launched a brand new website, with an even greater focus on inspiration and an improved shopping experience. The new website also adds new textile products for the rest of the home; the bedroom. The new custom made textile products for the bedroom, as well as the new shopping experience at www.bemz.com allow Bemz to take the concept of personal design a step further into the home.

Bemz.com now boasts inspirational tours of living rooms , dining rooms and the latest addition, bedrooms.  With the help of an enhanced 3D preview feature, customers now have a better understanding of how their choice of fabric will look on their IKEA sofa, cushion chair, bed frame, headboard or bed.  

To further highlight the inspirational aspect, each room is presented in five key Lifestyles to guide customers through their design process, encouraging creativity and providing ideas. The new room pages will also include a special Trend Alert installment featuring recent trends in interior design.

With the new section called MyBemz, visitors and customers can keep a library of favorite things, like fabrics, colors, patterns and cover styles.  In addition, customers can easily access order information and order history through their MyBemz account.

"We're very happy to be able to introduce a website that better reflects our ambitions on individual design," said Lesley Pennington, founder and CEO of Bemz.  "The coming months we will increase the number of custom-made textile products in our range with the end goal of making it easier for our customers to bring their own personal touch into their entire home."

So, Go ahead, give the new and inspiring site a twirl! www.bemz.com

As always, all textiles are machine washable and made of natural fibres - factors that are extremely important to Bemz and their requirements in the use of textiles for slipcover production. And, Bemz offers a flat $20 shipping rate for all orders to the United States and Canada.

High resolution pictures from Bemz collections: http://picasaweb.google.com/bemzstockholm

About Bemz
Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via www.bemz.com, where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm –a store and an inspiration workshop in one. In 2011, the range was extended to include bedroom products. At Bemz, whether shopping for the bedroom, dining room or living room, all products can be freely mixed and matched with the existing Bemz range of fabrics and custom textile products to create a completely individual look.

SOURCE Bemz