Benefit Cosmetics breaks the rules and gets REAL!

Aug 21, 2013, 10:00 ET from Benefit Cosmetics

SAN FRANCISCO, Aug. 21, 2013 /PRNewswire/ -- The video "Real Men Don't Fake It" is Benefit Cosmetics' cheeky, rule breaking way of celebrating the 2nd anniversary of our best-selling mascara, THEY'RE REAL, the #1 selling prestige mascara in the world.

Most makeup brands take themselves sooo seriously. Not here at Benefit. We believe "laughter is the best cosmetic" and the premise of this video is to mock the the serious business of beauty by putting a fun and unexpected twist on it.

The video inspiration came from the fact that They're Real mascara is about making your lashes look so incredibly BEYOND REAL that they must be fake. In a world filled with people "faking it," this fun video keeps it real with the help of some of our favorite TV personalities who aren't afraid to go there. Starring Vinny Guadagnino (Jersey Shore), Simon Rex (aka Dirt Nasty) and comedian Brittany Furlan.

Video with caption: "Benefit Cosmetics breaks the rules and gets REAL!" Video available at:

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SOURCE Benefit Cosmetics