Benefit Cosmetics Launches WING WOMEN, a Bold Campaign Celebrating Beauty & Best Friends

SAN FRANCISCO, Sept. 22, 2014 /PRNewswire/ -- Carrying on the brand's unique manifesto, 'laughter is the best cosmetic,' Benefit Cosmetics today announces, Wing Women; your real partner in crime, a FUN new campaign taking a bold approach to beauty & friendship. National Wing Women Weekend, September 26-28, is the FIRST annual weekend dedicated to celebrating the one-of-a-kind bond between a gal and her besties. Just like your real-life wing women who always have your back, the Wing Women campaign celebrates Benefit's award winning eye duo, They're Real Mascara and the newly launched They're Real Push-Up Liner, which hook women up with instant, beyond belief results.  The weekend celebration will forever be a time for girlfriends to share their extreme testament of best-friendship with the creativity and humor that only Benefit can provide.

National Wing Women Weekend will commence with a VIP event unveiling Benefit's spectacular, all-pink pop-up Tattoo Parlor hosted by actress, Vanessa Hudgens and celebrity tattoo artist, Romeo Lacoste. Throughout the weekend, the Benefit Tattoo Parlor will play host to social media maven, Jenna Marbles and a series of celebrity tattoo artists, including Dr. Woo. Here, consumer besties can opt for "fake" custom-designed, temporary tattoos in partnership with Flash Tattoos or, for the most fearless female duos, Benefit invites them to declare their lifelong friendship with "real" ink. For those who decide to declare their love for Benefit Cosmetics with a Benefit branded tattoo, Benefit will provide a year's worth of They're Real Mascara, They're Real Push-Up Liner, plus a beauty bag filled with one of every single Benefit product. From real ink to faux flash, Benefit will also have makeup artists on hand to get gals gorgeous for a night out with their besties.

"Benefit has never been shy about pushing boundaries; taking a tongue-in-cheek and oftentimes avant-guard approach to beauty," said Benefit General Manager Americas, Aurelian Lis. "This national weekend was designed with our millennial consumers in mind, engaging them through social media, with a modern & playful campaign that has laughter at the core."

Never one for the "traditional," the digitally savvy brand has launched #WingWomen social media badges, including "Gymfluencer" and "Selfie Star", allowing fans to tag in their besties for chances to win beauty swag. In support of National Wing Women Weekend, September 26-28, Benefit Cosmetics challenges women everywhere to celebrate their 'wing women' and let them know: "You're the They're Real Mascara to my Push-Up Liner; the cheese to my mac; my ultimate wing woman." For more information on Benefit Cosmetics and the Wing Women campaign, please visit blog.benefitcosmetics.com.

About Benefit Cosmetics
Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic.  Known for fun, instant beauty solutions, Benefit provides women with a playful, interactive experience that is truly unique, bold & girly. The action-packed beauty brand has swept the world with one-of-a-kind cult products like Benetint, Dr. Feelgood, They're Real mascara & the POREfessional. Benefit is one of the fastest growing prestige beauty brands in the business with over 4000 counters in 40 countries. Famous for Brows, Benefit has been arching, waxing & filling brows for over 35 years. With over 1000 Brow Bars & Boutiques worldwide, the brand has become the brow authority where girls in-the-know get brows on-the-go! benefitcosmetics.com 

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SOURCE Benefit Cosmetics