Benefits Administration Company, Clarity Benefit Solutions, Explains Why Technology is Key for Brokers During Open Enrollment

NEW YORK, Aug. 15, 2018 /PRNewswire/ -- Benefits administration company, Clarity Benefit Solutions, explains why technology is key for brokers during open enrollment.

For brokers, open enrollment represents the busiest time of year. In order to maximize this time period, brokers should embrace technology during this all-important time to streamline the enrollment process, boost enrollment numbers, and enhance the broker/client relationship.

The proper decision-support tools allow employees the ability to access benefit information easier and facilitate more informed decisions when it comes to what benefits to select. These tools will provide them the proper information to help them select a plan that coincides with their current health needs, medical history, and anticipated medical treatment. Technology tools can also provide employees with the ability to more easily compare plans to make the benefit selection process simpler. And, thanks to recent benefits in mobile technology, it is possible for employees to select benefits, view plan information, and check balances in a single app on their smartphone.

Technology also allows brokers to follow up automatically to inquiries they receive regarding benefits. It is easy to set up a web form to collect basic information such as name, contact info, and questions. Automated email systems provide brokers with the resources they need to reach out to both prospects and clients more often—and earlier—in the process.

Voluntary benefits are also an important part of the open enrollment process. Technology allows brokers to present this information in an engaging manner in a variety of methods, such as social media platforms, websites, and webinars. It may take several exposures to this information to elicit a response from employees.

Finally, technology makes sense to streamline the follow-up process. Set up reminders to reach out to clients to answer their questions, provide them with additional information, or to start the enrollment process. Follow-through is critical over the course of the entire year, not just during the open enrollment process, and technology plays a key role in the entire procedure.

About Clarity Benefit Solutions: Clarity Benefit Solutions provides technology that makes the health insurance plan selection process fast, easy, and straightforward. For over two decades, we have provided clients with industry-leading technology, compliance, and exceptional customer service. Our offering is designed to save time and lower the costs of managing benefits while also promoting employee self-service and automated ACA compliance.

SOURCE Clarity Benefit Solutions