BenQ Introduces AK900ST and AK800ST 4K Projectors for the Next Generation of Golf Simulation

Purpose-built golf simulator projectors deliver more realistic course experiences, simplified setup, and improved performance for golf, movies, and gaming

COSTA MESA, Calif., Oct. 1, 2026 /PRNewswire/ -- BenQ, a global leader in display and projection technology, today announced the AK900ST and AK800ST, its newest projectors purpose-built for golf simulation. Building on BenQ's deep experience and continued innovation in the golf simulator market, the new projectors combine true 4K UHD resolution, advanced color processing, and automated setup tools to deliver a more realistic round of indoor golf while making even complex simulator installations easier to set up and use.

As golf simulation evolves from practice tools into immersive, year-round spaces to practice, compete, and entertain, expectations are changing. With the introduction of advanced software platforms that allow for lifelike visuals, players expect the courses they know to look like the real thing, even as larger screens, curved installations, and changing ambient light make setup more complex. With many golf simulator spaces now doubling as home theaters and gaming rooms, the AK900ST and AK800ST are designed for more than golf.

"Golf simulation isn't just about putting a big image on a screen – it's a highly demanding projector application. Golfers notice the color of the fairway, texture of the rough, and shadows around a bunker, and those details are what make a course feel real," said Bob Wudeck, senior director of business development, BenQ. "We've spent years researching the golf simulation ecosystem learning what customers need from projection. Leveraging the latest technology and recent innovations in native 4K software, the AK900ST and AK800ST deliver more realistic visuals, easier setup, and flexibility, creating an impressive in-home experience."

Bringing the Course to Life in 4K
Realistic color is critical to making a course feel like the real thing. Different types of grass, sand, water, trees, and terrain all have subtle variations that brightness alone cannot capture.

By combining up to 6,000 ANSI lumens with true 4K UHD resolution and 97% Rec. 709 color coverage, the AK900ST and AK800ST can reproduce the subtle details and color variations that make courses feel more natural and inviting. BenQ's Golf Mode 2.0 uses frame-based AI video processing to optimize color, contrast, and detail specifically for golf simulation, helping courses look closer to how golfers expect to see them in the real world. This results in more natural course textures, reflections, sun-lighting and shadows while still being able to reproduce the subtle differences in the surrounding foliage.

Unlike fast-moving movie scenes where it can be easy to miss miniscule pixel-level detail, much of the imagery in golf simulators is static, and imperfections are much easier to detect. On a large impact screen, 4K resolution helps keep course details sharp, clear, and true-to-life. With four times the pixel count of 1080p, the AK900ST and AK800ST deliver greater clarity across the entire course.

Taking the Work Out of Simulator Setup
As golf simulator screens get larger and curved installations become more popular, getting the projected image properly aligned can be one of the most challenging parts of setup.

The AK900ST and AK800ST simplify installation with automated setup tools including:

• Auto Screen Fit 2.0 uses the projector's built-in camera and sensors to detect the size and shape of the screen and automatically adjust image geometry for curved or flat impact screens.
• Auto Focus sharpens the projected image with a single tap on the remote, eliminating the need for manual adjustment.
• Ambient Visual Enhancer detects changing room conditions and automatically fine-tunes the image for a clear, balanced picture.
• New Screen Fill Aspect Ratios including 5:4 and 3:2 let users quickly select the aspect ratio that best fits their simulator screen, alongside common golf simulator formats such as 1:1 and 4:3.

From the Back Nine to Movie Night
For many owners, a golf simulator is also one of the largest screens in the house with two-thirds of golf simulator owners using their space for movies, sports, or gaming*. The AK900ST and AK800ST are designed to make switching between these experiences easier with features including:

• Scene Memory lets users save customized settings for golf, movies, gaming, and sports.
• 97% Rec. 709 w/ HDR10 image support and Cinematic Mode with native 24p film playback delivers full movie-theater depth and picture quality.
• Automatic Low Latency Mode enables high refresh rates and low lag time when connected to a gaming console.

The AK900ST and AK800ST will be available for purchase later this month for $5,999 and $3,999 respectively at BenQ.com and through authorized BenQ resellers. For more information, visit https://www.benq.com/en-us/golf-simulator-projector/products.html.

About BenQ  
BenQ is a world-leading provider of display solutions, projectors, and interactive technologies designed to enrich and inspire life. With decades of expertise in professional imaging, BenQ delivers projection systems that set the standard for clarity, reliability, and color performance in both commercial and home applications. Learn more at www.benq.com.  

*Survey of 500 U.S. respondents conducted by a national market research firm in February 2026.

SOURCE BenQ