Beringer Partners With the Deen Bros. to Serve Up One Million Meals This Holiday Season
One Dollar from Each Purchase of Beringer Founders' Estate Wine to Support Hunger Charities Nationwide
NAPA, Calif., Nov. 3, 2010 /PRNewswire/ -- Beringer Vineyards, the oldest continuously operating winery in the Napa Valley, today kicked off the giving season with a commitment to support hunger charities nationwide by donating one dollar for every purchase of Beringer Founders' Estate Wine during the months of November and December. Supporting Beringer's efforts are Food Network Stars, Jamie and Bobby Deen, who will provide Beringer enthusiasts with exclusive holiday recipes to complement their Founders' Estate wine. The recipes along with additional ideas on how to bring the Million Meals campaign to your hometown are available on Beringer's Million Meals website, so that fans get involved when shopping, at home, or collectively as a community.
"We at Beringer are proud to offer a simple, festive way for people to contribute to their communities and boost holiday cheer for all this year," said Nicole Carter, Vice President of Public Relations for Beringer. "By visiting the Million Meals website, fans can access the tools needed to join in our effort while also seeing how their small steps are contributing to the nationwide effort to give back, thanks to a counter on the website that gauges the campaign's progress."
There are many ways to contribute to the Million Meals success this season. First, when shopping for wine this holiday season, be sure to pick up Beringer Founders' Estate Wine. The Million Meals website is another great place to get involved–a meal will be donated simply by joining and signing up for the Million Meals campaign online! Beringer will also donate one meal for each unique story posted about individuals' experiences fundraising for a hunger related charity. Lastly, for every person that "likes" the Beringer Facebook page, Beringer will donate a meal.
For those looking to put the Million Meals campaign to action in their neighborhood, the website can help show you how. With tools like inspirational stories, tips, recipes, templates and a dinner party kit, visitors to the site can learn how to host a fundraising dinner, and quickly pinpoint local charities that will benefit from the Million Meals campaign. There you can also read success stories of other Million Meals supporters and check out fun pictures from fundraising parties for inspiration, or upload your own pictures for all to see.
"Cooking a fresh meal and having a loving family to share it with makes the holiday season a joyous time of year for me and Bobby. Our hope in supporting the Million Meals campaign is to bring the comfort we experience with our family to people across the country," said Jamie Deen. "This campaign is a great way for me and my brother to celebrate what we're blessed to have, while also partnering with those who have it in their heart to help in their local community."
The Million Meals website will have information on the preferred fundraising partners, which are regionally based, nationwide as well as a retail finder so that shoppers can easily locate Beringer Founders' Estate wine at a nearby location.
About Beringer Vineyards
The epitome of a modern classic, Beringer has been Napa Valley's benchmark producer since its establishment in 1876. Winemaker Laurie Hook crafts classic wines from Napa's finest appellations and Beringer's exceptional collection of vineyards. A winemaking legacy of 134 years is reflected in an acclaimed portfolio of wines which are collected worldwide. The historic estate in St. Helena offers a tradition of hospitality that defines the Napa Valley. www.beringer.com www.facebook.com/BeringerVineyards
For more information on the Million Meals campaign, visit www.beringermillionmeals.com.
Media Contact: |
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Kathleen Drain |
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For Beringer Vineyards |
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(415) 249-6777 |
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SOURCE Beringer Vineyards
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