NAPA, Calif., Nov. 12, 2014 /PRNewswire/ -- Beringer Vineyards will donate a pair of gloves for each bottle of Beringer Classics wine purchased this holiday season with its 'Give More Cheer' program. Beringer is proud to donate winter gloves to a variety of shelters and community organizations across the country by partnering with Good360 to deliver the donated items to recipients in need.
Good360 will offer the gloves to its network of 40,000 nonprofits across the United States, serving veterans, single mothers, Native Americans, homeless families, disaster relief victims and many more. Good360 distributes more than $300 million worth of product donations annually.
For each bottle of Beringer Classics wine sold in November and December, there will be a donation of a pair of red winter gloves, up to a value of $50,000. Building on the brand's charitable legacy that has included its Million Meals program in 2013, and its donation to Birdies for the Brave® in 2014, this holiday season will mark another year Beringer Vineyards gives back to those in need. "With the holidays approaching, we are glad to have an opportunity to contribute to those in need of warmth this winter. We hope this program will make customers feel even better about purchasing our award-winning wines when shopping for their holiday tables," said Barry Sheridan, Vice President of Marketing for Beringer Vineyards.
The Beringer 'Give More Cheer' campaign will be promoted through digital advertising as well as in-store display items in retail stores throughout the country. The Beringer Classics range includes Pinot Grigio, Sauvignon Blanc, Chardonnay, Chenin Blanc, Moscato, Pink Moscato, Red Moscato, White Zinfandel Moscato, White Merlot, White Zinfandel, Red Moscato, Merlot, and Cabernet Sauvignon.
About Beringer Vineyards and Beringer Classics wines
The epitome of a modern classic, Beringer has been Napa Valley's benchmark producer since its establishment in 1876. Winemaker Laurie Hook crafts classic wines from Napa's finest appellations and Beringer's exceptional collection of vineyards. A winemaking legacy of 138 years is reflected in an acclaimed portfolio of wines which are collected worldwide. The historic estate in St. Helena offers a tradition of hospitality that defines the Napa Valley.
Fruit-forward and smooth, Beringer Classics are some of the best-selling wines in the country. Casual wines for casual wine drinkers, the Classics are made for colorful everyday enjoyment. The grapes for the Classics are harvested from vines that grow bathed in warm sunshine the majority of the day, yielding the ripe, sun-kissed flavors particular to these wines.
Good360 is an international nonprofit that works with companies, charities and individuals to make the business of giving simpler, more efficient and more effective. The Alexandria, Va.-based organization was created in 1983 to help companies efficiently donate slow-moving, obsolete and seasonal inventory to charitable organizations. These donated products – including new, nonperishable goods such as apparel, books, toys, personal care products, office and school supplies, computers and much more – are distributed to Good360's pre-vetted nonprofit network encompassing about 40,000 organizations. Today, Good360 is changing the face of philanthropy by creating a Circle of Good that allows companies, nonprofits and individuals to work together to do more social good together. The organization is accomplishing this through its technology initiatives, including the organization's GivingPlace technology platform and the launch of its Disaster Recovery360 platform (planned for 2015). Good360 has been recognized by the Committee Encouraging Corporate Philanthropy, Verizon's Powerful Answers Awards and Forbes for its excellence, innovation and efficiency, respectively, in helping all of its partners do good, better. For more information, visit Good360.org.
Elizabeth Hooker, Beringer Vineyards
[email protected], (707) 294-7117
Amanda Pozar, Good360
[email protected], (703) 299-7575
SOURCE Beringer Vineyards