Berkshire Hathaway Shoe Holdings Announces Exclusive Sock Licensing Partnership with Majesty Brands for Carolina®, Double-H®, and Phantom Rider®

MARTINSBURG, Pa., Aug. 29, 2025 /PRNewswire/ -- Berkshire Hathaway Shoe Holdings, owner of several brands of high-quality footwear, is proud to announce an exclusive sock licensing partnership with Majesty Brands, a global leader in socks, sleepwear, slippers, and intimates. Under this new agreement, Majesty Brands will design, manufacture, and distribute socks for three of Berkshire Hathaway Shoe Holdings most iconic heritage brands: Carolina^®, Double-H^®, and Phantom Rider^®.

This strategic expansion marks a significant milestone in Berkshire Hathaway Shoe Holdings' ongoing efforts to build lifestyle offerings that resonate with today's consumers while honoring the integrity and rugged spirit that define its brands. Majesty Brands, known for delivering innovation and maintaining brand authenticity across product categories, brings extensive expertise to this new endeavor.

"We are excited to partner with Majesty Brands to extend the reach of Carolina, Double-H, and Phantom Rider into the socks category," said Jonathan Lebo, President of HH Brown Work Group Division. "Their ability to deliver products that honor and reflect a brand's identity made them the perfect partner as we look to build out meaningful new product offerings for our loyal consumers."

Majesty Brands has a proven track record in producing high-performance, comfort-driven products that align with the values and legacy of the brands they represent. The collaboration offers a unique opportunity to develop sock collections that seamlessly complement each brand's existing footwear lines while enhancing the overall consumer experience.

"Berkshire Hathaway Shoe Holdings has long been a valued partner of ours, and this new licensing agreement is a natural evolution of our relationship," said Jack Safdeye, CEO of Majesty Brands. "It's also a tremendous opportunity to enter the western lifestyle space with brands that have real authenticity and resonance. We're excited to build socks that not only complement each brand's footwear but also deepen the connection consumers have with them."

The first sock collections for Men and Women under the Carolina^®, Double-H^®, and Phantom Rider^® brands are expected to launch in Fall 2026, available through select retail partners and online channels.

For sales inquiries, please contact [email protected]

SOURCE Carolina Shoe, Double-H Boots, and Phantom Rider