Berlin Packaging Wins 3rd WorldStar Award for Innovative Floor Cleaner Package

Unique 'Squeeze & Measure' Bottle for The Libman Company Honored in Global Competition

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Dec 11, 2014, 08:06 ET

CHICAGO, Dec. 11, 2014 /PRNewswire/ -- Berlin Packaging, a leading full-service supplier of plastic, glass, and metal containers and closures, announced today that its custom package for The Libman Company's Freedom! Hardwood Floor Cleaner has been honored with a 2015 WorldStar Packaging Award. The squeeze-activated bottle with a patented pre-measured dosing mechanism was one of only 21 U.S. packages and 148 worldwide to earn the commendation, which recognizes the best packaging from around the globe.

Libman Company's Freedom! Hardwood Floor Cleaner has been honored with a 2015 WorldStar Packaging Award

The award marks Berlin Packaging's third appearance on the prestigious WorldStar list in four years. The company was previously honored for its frog-shaped Pampers Kandoo hand soap package, designed for easy do-it-yourself dispensing by children, and for its work on Mission Athletecare's Court Grip shoe traction product, featuring an extreme 45-degree neck architecture for athletes' fast, one-handed application to sneaker soles during games.

The Libman project previously won a Gold Award in the 2014 National Association of Container Distributors (NACD) packaging competition in the U.S. It was created by Berlin Packaging's Studio One Eleven innovation division with all components sourced and supplied by Berlin Packaging.

"The challenge in this project was to allow consumers to consistently and accurately meter a one-fluid-ounce dose of Libman Freedom! Concentrate and transfer it to Libman's spray mop without spillage," said Scott Jost, Berlin Packaging's Vice President of Innovation and Design. "Awards from the NACD and now the World Packaging Organisation recognize our success in not only meeting that challenge, but in helping Libman deliver category-busting innovation in the household cleaning space."

Berlin's dosing package design features a translucent bowl-shaped measuring chamber that screws onto a squeezable PET bottle via a standard threaded finish. When users squeeze the bottle, they can watch as the dosing chamber fills and as excess product returns to the bottle to avoid over-dispensing. When the proper one-ounce dose is ready, users flip the cap open (where it stays due to a 'lock back' tab) and pour the concentrate into the Freedom mop reservoir for dilution with water.

The patented system eliminates an eight-pump process that would have been required with stock high-output pumps and the need for a removable dosing cap that could easily be lost. The bottle requires no custom preforms or fitments because the dosing system utilizes a standard neck finish, dramatically reducing total package costs. In addition, because the 'stick goods' planogram typically lacks shelves, the Studio design team integrated a hook into the dispensing closure to enable the bottle to be hung and merchandised alongside other Libman products.

The 2015 WorldStar winners were announced this month. Winners will be formally honored at a ceremony in Milan, Italy, in May 2015.

About Berlin Packaging
Berlin Packaging is North America's only Hybrid Packaging Supplier of plastic, glass, and metal containers and closures. See PaintTheTarget.com and GreaterFaster.com for more on how the company exists to help people and companies excel. With over 33,000 available SKUs, over 120 packaging consultants, and more than 90 sales and warehouse locations across North America, the company has the right products, expertise, and geographic proximity to help customers increase their net income through packaging products and services. Berlin Packaging supplies billions of containers and closures annually as well as warehousing and logistics services for customers of all sizes in all industries. It is the only company in its sector to be ISO 9001 certified, to have Customs-Trade Partnership Against Terrorism (C-TPAT) certification, and to achieve 99% on-time delivery of its shipments every month for 10 years. Related services and specialty product divisions include Studio One Eleven custom packaging and graphic design, Berlin Global sourcing solutions, E3 profit-oriented consulting, Berlin Financial financing for equipment and capital improvements, Dangerous Goods transport, Freund Container & Supply convenience, and Qorpak laboratory supplies. The company can be reached at 1.800.2.BERLIN, BerlinPackaging.com, and on LinkedIn and Twitter.