BERO Brews International Growth with NetSuite

Premium non-alcoholic beer brand leverages the power of the suite to optimize efficiency, scale distribution, and drive international expansion

LAS VEGAS, Oct. 7, 2025 /PRNewswire/ -- SuiteWorld -- BERO, the premium non-alcoholic beer brand, is using Oracle NetSuite to support its mission to create beverages for those who seek a more balanced lifestyle, without sacrificing taste, quality, and enjoyment. With NetSuite's AI-powered business management suite, BERO has been able to maximize productivity, increase the speed and accuracy of financial reporting, and create a scalable foundation for growth by automating key business processes. 

Founded by actor Tom Holland and beverage industry veteran John Herman in 2024, BERO has grown rapidly across the US and UK and now brews four unique beers, sells direct-to-consumers online, and can be found at major retailers including Target, Amazon, Sprouts, Total Wine, and more. BERO implemented NetSuite's cloud enterprise resource planning (ERP) solution before it launched to support its growth plans and manage the complexity of international sales. With NetSuite, BERO has been able to scale its business to address changing demands and simplify operations across its distribution network. Bero worked with NetSuite Solution Provider Luxent on its implementation.

"From day one, we knew we needed a flexible system that could grow with our business and immediately enable efficiency," said John Herman, co-founder and CEO, BERO. "Neha Soi, our Senior Vice President of Operations is a force, and guided us to the smart decision of onboarding NetSuite early, as she knew it would allow us to maintain real-time insight across financial and operational layers that were integral to our business. In addition, NetSuite has helped us automate administrative processes, which allows our team to focus on more strategic value and growth priorities."

With NetSuite, BERO has been able to scale its business more fluidly by automating and integrating its financial, order fulfillment, and supply chain processes. For example, NetSuite helps BERO expedite order processing by connecting sales, transportation management system, and order fulfillment workflows. In addition, as orders are approved, NetSuite automates financial and inventory reporting to help ensure data accuracy and provide real-time insights. To support BERO's international growth, NetSuite OneWorld helps integrate new subsidiaries and manage transactions across multiple currencies. These efficiencies have helped BERO reduce its monthly close process to 3-5 days (previously 10-15 days) and expedite sales order processing time to less than fifteen minutes.

"The non-alcoholic beverage industry has grown rapidly and is becoming increasingly competitive," said Evan Goldberg, founder and executive vice president, Oracle NetSuite. "From the outset, BERO recognized the importance of a strong technology foundation to scale successfully, respond swiftly to market demands, and navigate the complexities of international expansion—and it chose NetSuite. As BERO continues to grow, our unified suite makes it easy to take advantage of the latest cloud and AI innovations to keep up with its evolving needs."

About Oracle NetSuite
For more than 25 years, Oracle NetSuite has helped organizations of all sizes reach their goals faster and more efficiently. NetSuite provides an integrated business system with embedded AI that delivers powerful financial management, supply chain, customer experience, and HR capabilities. Relied on by more than 43,000 customers in 220 countries and dependent territories, NetSuite is the #1 AI cloud enterprise resource planning (ERP) solution.

About BERO
Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you're already chasing a life enriched – we're simply here to make it exceptional. Expect Nothing Less.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

SOURCE Oracle NetSuite