BERO Launches Double Tasty, a West Coast Style IPA That Doubles Down on Flavor, Craft, and a Life Enriched

Release Marks the Brand's First New SKU Since Launch, Just in Time for Co-Founder Tom Holland's Birthday

NEW YORK, June 2, 2025 /PRNewswire/ -- BERO, the premium non-alcoholic beer co-founded by Tom Holland, is proud to introduce Double Tasty, a West Coast Style IPA that doubles down on exceptional flavor, better living, and authentically crafted beer that brings more to the moment. As the first new SKU to join the original portfolio that launched in October of last year, Double Tasty is poised to become a standout favorite in the brand's growing portfolio. This release marks a pivotal touchpoint in BERO's rapid trajectory as a category-defining brand.

The brand proudly debuts its non-alcoholic West Coast IPA as a bold, hop-forward addition that rounds out a lineup currently anchored by a crisp Pils, juicy Hazy IPA, and refreshing Wheat. While the West Coast IPA is widely known for its Californian roots, its lineage traces back to Britain, where pale ales and IPAs first laid the groundwork for hop-centric brewing. BERO's version bridges these two traditions, honoring the precision of British technique and the unapologetic character of the American West.

Brewed with premium Colorado malts and a trio of standout hops—Mosaic, El Dorado, and Cascade—sourced from the Western U.S., this release delivers signature notes of citrus and pine with a crisp, clean finish. A touch of hop extract amplifies the aromatics, while BERO's custom brewing method and maltose-negative yeast preserve the style's true-to-form bitterness, body, and clarity. It's everything you'd expect from a classic West Coast IPA, minus the alcohol, but never the impact.

Like every BERO brew, Double Tasty holds personal significance for Tom Holland. The name is inspired by a phrase he's always used with close friends, while the beer style is representative of a place that has become a second home to him: the West Coast. The launch is especially meaningful, as it coincides with Tom's birthday.

"When we launched BERO, it was about creating something that reflected my own journey and love for beer. A premium option that could seamlessly fit into your lifestyle, show up in any setting and always leave you feeling your best. It just feels right that we would keep bringing people more variety to achieve that," said Tom Holland, Co-Founder of BERO. "To already be expanding our lineup with Double Tasty feels surreal in the best way, but also really natural for what we set out to achieve. We want to offer people more - not just in the quantity of beers to choose from, but in life."

Double Tasty will signify a major step forward in BERO's growth and momentum in the beverage category. Building on the widely popular reception of its debut trio, the addition of Double Tasty is both a natural evolution and a direct response to the feedback BERO has received from its community. The launch underscores the brand's dedication to listening—to its drinkers, its partners, and to the broader market, as the portfolio grows thoughtfully with purpose. Having created the gold standard where non-alcoholic beer is a trophy, rather than a consolation prize, BERO is on a mission to remain the curators of what beer should be.

"Since launch, consumers have been responding to both Tom's story as well as the premium positioning of the brand. However, what has been making us stand out the most is the taste and quality of the beer," said John Herman, Co-Founder & CEO of BERO. "Double Tasty is a big milestone— not just our first new release, but something we believe will be a defining style for us as we look to attract sophisticated beer drinkers and expand the NA space. We are committed to giving our consumers more of what they love, with flavors that have not been met in the current NA offering. Every time we step into the brewery, we do so with inspiration and intention to create something with a soul. Our goal since day 1 was to create a great beer, not solely a great NA Beer. We believe Double Tasty will be a category defining product not just for BERO but for the total beer space."

In celebration of the launch and to further bring Double Tasty to life, BERO will be rolling out a series of events across NYC, LA, and London, partnering with top food, beverage, lifestyle, and sports brands to meet drinkers where they are.

Double Tasty is available now on BERObrewing.com in a single-flavor 6-pack and will join the rest of the portfolio in an updated 4-flavor variety 12-pack, marking the first refresh to BERO's flagship offering. Target will be the first national retailer to carry Double Tasty, featuring it on endcap displays in select stores across the country. The flavor will continue rolling out to retailers nationwide in the coming months, including Amazon, Sprouts, BevMo, Erewhon, Total Wine, and more.

To learn more about BERO, visit BERObrewing.com, follow @berobrewing on Instagram and TikTok, and subscribe to the brand's email newsletter for updates and exclusive content.

About BERO
Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you're already chasing a life enriched – we're simply here to make it exceptional. Expect Nothing Less.

Contact: [email protected]

SOURCE BERO