Berry Plastics Adds Digimarc Barcode to Consumer Packaging Solutions

"Packaging today needs to be smart and responsive to consumer expections," said Andy Drotleff, Director of Sales, Consumer Products, Berry Plastics. "We believe the Digimarc Barcode enables brands to enhance the shopping experience by seamlessly providing more product information through intelligent labeling and packaging in the aisle and at home, as well as quicker checkout. The Digimarc Barcode presents the next wave of digitally-enhanced packaging." 

The Digimarc Barcode is a unique, imperceptible data carrier repeated across the entire graphic design of a package, and contains the same Global Trade Item Number (GTIN) information found in traditional UPC barcodes. Digimarc Barcodes are nearly invisible to consumers and can be incorporated into virtually any form of media, including product packaging, without taking up any space unlike traditional barcodes or QR codes. The Barcode enhances the consumer shopping experience by improving ease and speed of scanning at checkout, and creating valuable mobile engagement options in the aisle and at home.

"Through our partner program, we will work closely with Berry Plastics to drive new value and ease-of-use for customers looking for the latest packaging technologies," said Sean Calhoon, vice president of product management, Digimarc. "We appreciate their partner support and driving greater adoption of the Digimarc Barcode across their customer base."

Digimarc continues to expand its partner program working with design and pre-press companies, point-of-sale (POS) manufacturers, system integrators, as well as the company's collaboration with GS1 US and GS1 Germany to support information standards across the industry.

Learn more about Digimarc Barcodes at https://www.digimarc.com/products/discover/barcode.

About Digimarc
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of Digimarc Discover® software and the imperceptible Digimarc Barcode for automatically identifying and interacting with virtually any media. Digimarc Discover software enables industrial scanners, smartphones, tablets and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to people and do all that visible barcodes do, but perform better. They can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio, with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. For more information and the latest news, please visit www.digimarc.com and follow on Twitter at @Digimarc.

About Berry Plastics
Berry Plastics Group, Inc. is a leading provider of value-added plastic consumer packaging and engineered materials delivering high-quality customized solutions to our customers with pro forma net sales of $6.7 billion in fiscal 2015. With world headquarters in Evansville, Indiana, the Company's common stock is listed on the New York Stock Exchange under the ticker symbol BERY. For additional information, visit the Company's website at www.berryplastics.com.

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SOURCE Digimarc Corp.

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