Best Advertising Web Site of 2012 to be Named by Web Marketing Association in 16th Annual WebAward Competition

HARTFORD, Conn., April 10, 2012 /PRNewswire/ -- The Web Marketing Association announces the call for entries for its 16th annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including advertising, design and marketing web sites, based on the seven criteria of a successful Web site. The deadline for advertising web sites to enter to be judged is May 31, 2012.

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"The advertising industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "Advertising websites need to balance their wish to show off creativity and capability via their webs design with the equally important need to inform prospects." Increasingly awards have been added to new business pitches to demonstrate third party validation of skills and to increase creative credibility to prospective clients.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the advertising category is judged against other advertising entries in its industry category and then against an overall standard of excellence.

All advertising entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward's professional judging panel on their Web site development efforts.

Winners of a WebAward in the advertising and marketing categories will also receive:t

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• A highlight for your resume.
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Advertising Website based on the scores submitted by the competition judges.

Recent winners of the Best Advertising Web Site include:

2011 – Corey McPherson Nash for Corey McPherson Nash Website
2010 – Metia for Mass Effect 2 Silverlight Campaign
2009 – Red Square Agency for the Red Square Agency Website
2008 – Sharpe Partners for the Burns Group Website.
2007 – SpotRunner for SpotRunner Website
2006 – SpotRunner for SpotRunner Website
2005 – Young & Rubicam Brands/Wunderman, Detroit for Meet the Lucky Ones
2004 – Hanon McKendry/The Brand Consultants for Lake Effect Website
2004 – Oasis for Toyota Scion
2003 – Google for Google AdWords
2002 – Fusebox, Inc for JCDecaux Airport US

Recent winners of the Best Design Web site include:

2011 – Activeark for Marimekko.com
2010 – H2O Associates for Tom Hoch Design Web site
2009 – Tribal DDB Worldwide for Warehouse 13
2008 – Azavar Technologies for Justyna Collections Catalog
2007 – Walt Disney Internet Group for Disney.com / Disney XD
2006 – Publicis Net for Experience Wonder You
2005 – R/GA for Nokia Nseries Sitelet
2004 – Gigapixel Creative for Gigapixel Creative, Inc.
2003 – Arnold Worldwide for The Touareg
2002 – PriceWeber, Inc. for Canadian Mist web site

Recent winners of the Best Marketing Web site include:

2011 – IQ for The Wizarding World of Harry Potter
2010 – Physicians Interactive for Physicians Interactive Corporate Website
2009 – Arc Worldwide for Leo Burnett's Big Black Pencil Goes Global
2008 – TYS Creative for Ensemble HD Home Cinema System by Epson
2007 – Hanson Dodge Lime for Product Launch
2006 – Rare Method for Silvertip Resort
2005 – Nurun | Ant Farm for Nurun | Ant Farm Interactive Website Interactive
2004 – Verite, Inc. for Symantec Client Security 2.0 Channel Launch Kit
2003 – Zugara for The Getaway
2002 – Disc Marketing, Inc. for Disc Marketing Corporate Website

The much coveted Top Agency WebAward is given to the organization who wins the most total WebAwards in a single competition. However each year many agencies win multiple awards and deserve additional recognition. The Web Marketing Association will recognize each organization that wins 10 or more WebAwards with an Outstanding Interactive Developer trophy.

The 2012 WebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the WebAwards
The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the new MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today.  Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.

SOURCE Web Marketing Association