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      Best Beauty Products of the Year Are Named by Cosmetic Executive Women

      The Industry Insiders Announce the 2010 CEW Beauty Award Winners


      News provided by

      Cosmetic Executive Women

      May 24, 2010, 02:09 ET

      Share this article

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      NEW YORK, May 24 /PRNewswire/ -- The beauty industry celebrated its finest today, as Cosmetic Executive Women (CEW) recognized the most innovative beauty products of the year at the 16th annual CEW Beauty Awards. A full list of 31 winning products -- covering make-up, hair care, sun care, and more -- can be found below.

      To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/cew/44244/

      (Photo:  http://www.newscom.com/cgi-bin/prnh/20100524/MM08978 )

      The CEW Beauty Awards (#CEWawards) is the only awards program where the winners are determined exclusively by beauty insiders -- more than 3,600 professionals working in beauty, cosmetics, fragrance, and related industries. The CEW Beauty Awards signify the industry's highest recognition for manufacturers, as well as a trusted guide of top product performers for consumers.

      "Women are very savvy when it comes to buying beauty products; they're looking for the best results at the best price. The CEW Beauty Awards provides consumers with insight into the best products the industry has to offer," says Carlotta Jacobson, president of CEW.

      In addition to recognizing product innovation, CEW announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty.  This year's winner is Living Proof.

      The prestigious list of CEW Beauty Award Winners was announced this afternoon at a celebrity-lined event at the Waldorf=Astoria in New York City.

      • Hosted by Mario Cantone, star of Sex and the City 2
      • Presented by:

      Formerly of Project Runway & Host of The Malan Show - Malan Breton


      American Idol Finalist - Anoop Desai


      Supermodel - Selita Ebanks


      Grammy Award Winning Singer - Estelle


      Ugly Betty Star - Mark Indelicato


      Beauty Icon and Entrepreneur - Kim Kardashian


      American Idol Finalist and "Rock of Ages" Actor - Constantine Maroulis


      Crest Special Guest that Embodies the 3D White Smile and Star of The City - Whitney Port


      "Rock of Ages" Actress – Angel Reed

      • Nearly 550 entries
      • 155 Finalists  
      • 31 categories, ranging from Makeup to Hair Care, Sun to Scent
      • Both mass products (available at the drugstore) and prestige products (available at department and specialty stores) were honored


      To make the winning products available to consumers, CEW has national retail partnerships with CVS/pharmacy, Nordstrom and QVC. Moreover, the 2010 Beauty Award Winners will be showcased and promoted with custom promotions in store, online and on TV throughout the year. The winning products will also remain on www.cew.org all year long.

      The 2010 CEW Beauty Awards are sponsored by Allure, Givaudan, CVS/pharmacy, Crest and Oral-B 3D White, ACUVUE® Brand Contact Lenses, VEET®, Medicis Aesthetics, QVC, WWD Beauty Biz, Arcade Marketing, The Royal Promotion Group, HBA Global Expo, MaCher, Alcan Packaging Beauty, Rpr Marketing Communications, Glowelle, Nordstrom, Breakthrough in Beauty, TRESemme, KraftWorks, Suite K, Digital Plus, Raw Media and Consultancy Media. NPD Group defines the categories while Ernst & Young tabulates the ballots.

      To view the Winners, please visit www.cew.org.

      The 2010 CEW Beauty Awards winners are:

      BATH AND BODY

      Body Treatment Mass

      Vaseline® Sheer Infusion™ with Stratys-3™

      Body Treatment Prestige

      Origins Dr. Andrew Weil for Origins™ Night Health Bedtime Spray

      Bath/Shower Product Mass

      Olay Body Wash Plus Tone Enriching Ribbons

      Bath/Shower Product Prestige

      Fresh Sugar Acai Body Scrub

      FACIAL SKINCARE

      Acne Treatment

      La Roche Posay Effaclar AI Intensive Acne Spot Treatment

      Anti-Aging Mass

      Olay Professional Pro-X Deep Wrinkle Treatment

      Anti-Aging Prestige

      Lancome Genifique Youth Activating Concentrate

      Cleanser & Scrub Mass

      VISINE® Total Eye Soothing Wipes™

      Cleanser & Scrub Prestige

      Shiseido Future Solution LX Extra Rich Cleansing Foam

      Eye Treatment Mass

      Olay Regenerist Anti-Aging Eye Roller

      Eye Treatment Prestige

      Shiseido Benefiance NutriPerfect Eye Serum

      Moisturizer Mass

      Garnier Nutritioniste Skin Renew Awakening Face Massager

      Moisturizer Prestige

      Shiseido Future Solution Total Regenerating Cream

      HAIR

      Hair Care Product Mass

      L'Oreal Paris EverPure Sulfate-Free Color Care Moisture Shampoo

      Hair Care Product Prestige

      Living Proof No Frizz Shampoo

      Hair Coloring Product Prestige

      ColorMetrics TouchBack by ColorMark

      Hair Styling Product Mass

      Klorane No Rinse Care with Papyrus Milk

      Hair Styling Product Prestige

      Living Proof Full Thickening Cream

      MAKEUP

      Eye Product Mass

      CoverGirl Smoky ShadowBlast

      Eye Product Prestige

      Lancome Oscillation Powerbooster Vibrating. Amplifying. Primer

      Face Product Mass

      CoverGirl Simply Ageless Sculpting Blush

      Face Product Prestige

      Clinique Redness Solutions Instant Relief Mineral Powder

      Lip Product Mass

      Maybelline New York Color Sensational Lipcolor

      Lip Product Prestige

      Guerlain Rouge G de Guerlain

      MEN'S GROOMING

      American Crew Trichology Hair Recovery Patch

      SCENT

      Men's Scent

      John Varvatos Artisan

      Women's Scent Mass

      P&G Prestige Avril Lavigne Black Star

      Women's Scent Prestige

      Coty Prestige Lola Marc Jacobs

      SUN

      Sun Product Mass

      Neutrogena Sensitive Skin Sunblock Lotion SPF 60+ with PureScreen™

      Sun Product Prestige

      Bare Escentuals BareMinerals SPF 30 Natural Sunscreen

      INDIE BEAUTY AWARD

      Living Proof

      About CEW

      Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with over 3600 executives in the beauty, cosmetics, fragrance, and related industries. CEW advances the professional growth and leadership development of women in the cosmetic industry through professional development and networking, industry insights, access to leaders, recognition of achievement and innovation and its philanthropic foundation. CEW's membership is multigenerational and equally representative of entry level, mid-career level and senior level executives. CEW is based in New York City; and it has associated organizations in France and the United Kingdom. The CEW Foundation supports Cancer and Careers, a resource for employees balancing work and cancer treatment.  For more information, log on to www.cew.org.

      Press Contact:

      Alysha Crouse


      KAPLOW


      212.221.1713



      SOURCE Cosmetic Executive Women

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