Best Buy and Affinion Loyalty Group Present an Educational Webinar: Monetizing Loyalty Marketing Assets

Jan 24, 2012, 09:28 ET from Affinion Loyalty Group

RICHMOND, Va., Jan. 24, 2012 /PRNewswire/ -- At the heart of any rewards currency is customer value: what motivates your customers and how do you create relevant offers to keep them engaged? Loyalty marketers immersed in bettering their programs understand that creating the best user experience often can be at odds with minimizing expenses and generating program revenue. However, investing in well-designed, inspired loyalty marketing strategies will move a program into the golden zone of influenced member engagement.

Join Mike McDonnell, Vice President of Product Management and Client Solutions with Affinion Loyalty Group, for an innovative approach to the traditional webinar format: a question and answer session with Barb Olson, Senior Director of Marketing, from leading multi-channel global retailer and developer of technology products and services, Best Buy. The webinar will be hosted by the premier customer loyalty think-tank, Loyalty 360 – The Loyalty Marketers Association, on Tuesday, January 31 at 1pm ET.

Best Buy's loyalty program, Reward Zone, has over 30 million members. Through the lens of this expanding program, Olson and McDonnell will discuss Best Buy's four-pronged strategy to drive value, leverage partnerships and generate revenue through consumer and business incentives, currency conversion and the online channel. 

Interested parties can register for this webinar at

About Best Buy:

Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 180,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit and to shop at Best Buy, visit

About Affinion Loyalty Group: 

Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch more than 125 million consumers. With 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit

About Loyalty 360:

Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy.  A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.




SOURCE Affinion Loyalty Group