SEATTLE, Oct. 21, 2013 /PRNewswire/ -- Today, Rhapsody, the original streaming music service, announced an exclusive partnership with Best Buy that will give Best Buy customers complimentary Rhapsody membership with the purchase of a CD. Customers will receive one-month free membership to Rhapsody Premier every time they purchase a qualifying CD in-store or online. This ongoing partnership will give Best Buy customers a way to enjoy a premium on-demand music service where they can explore emerging artists and new music that they may not find while browsing music aisles in store.
"Best Buy customers are some of the most passionate music lovers in the country. This strategic partnership provides these avid fans with a significant value they won't get anywhere else," said Jody McKinley, Rhapsody's vice president, partnerships and distribution management. "At Rhapsody, we believe music should be a daily habit, so this partnership gives Best Buy customers the ability to extend their access to music in more ways and in more places."
There is an increasing correlation between music discovery through a streaming music service and likelihood to make a music purchase. According to a recent Nielsen Music 360 report, 29 percent of consumers are likely to purchase new music after hearing it through a streaming service.
Rhapsody Premier unlocks Rhapsody's deep global music library, access to Rhapsody Radio, and exclusive editorial content that will give members new ways to explore and listen to music.
About Rhapsody International
Rhapsody International is parent company of leading streaming music services, Rhapsody and Napster. Initially launched in December 2001, Rhapsody is the original streaming music service that gives members unlimited on-demand access to more than 20 million songs, whether they're listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or mobile phone. In December 2011, Rhapsody International acquired Napster International. Rhapsody International is headquartered in Seattle, with offices across the U.S. and Europe. Rhapsody and the Rhapsody logo are registered trademarks of Rhapsody International Inc. Follow @Rhapsody on Twitter and keep up with the latest on the Rhapsody Facebook page.