Best Cigar Prices and Alliance Cigar Join Together to Drive Balanced Strategic Growth - B2C Online and B2B Wholesale

DRUMS, Pa., May 16, 2025 /PRNewswire/ -- New Global Marketing, Inc. ("New Global") d/b/a Best Cigar Prices ("Best Cigar") and Humicon L.L.C. d/b/a Alliance Cigar ("Alliance") announce the strategic merger of Alliance into the New Global family, operating as its premier B2B wholesale division alongside of Best Cigar Prices, one of the leading online B2C cigar retailers in the country. Tom Sullivan and Steve Kallinikos will join the leadership team as Executive Vice Presidents of Alliance, and as shareholders with board representation in the combined companies. Greg Fox will continue in his leadership as President and CEO of Best Cigar Prices, Best Cigar Pub, and now Alliance. This partnership strengthens each company's footprint in the industry, enhancing the ability to serve consumers and retailers alike.

"This is a natural and very exciting strategic combination of our businesses" said Greg Fox, President and CEO of Best Cigar Prices. "We've known and respected each other for decades and now we have the opportunity to grow both businesses together and to combine our best-in-class services across customer categories."

Tom Sullivan - Founder and Chairman of Alliance Cigar said, "We decided the best way forward to continue to deliver incredible value to our customers and grow our business, was to combine with another independent closely held operator who understands our commitment to customer service and great products. We look forward to working with Greg and the team in Drums as our new partners."

Steve Kallinikos - President of Alliance Cigar commented, "We see several attractive marketing and operating efficiencies through combining our businesses which we believe will add additional offerings and enhance the overall experience of our customers."

About Best Cigar Prices - one of the largest and fastest growing online cigar retailers in the U.S. was established in 1997 and is headquartered in Drums, Pennsylvania. With exceptional service and a state-of-the-art cigar humidor warehouse containing a wide selection of cigar brands such as Oliva, Padron, Davidoff, Deadwood, Arturo Fuente and more, Best Cigar ensures maximum freshness in every cigar shipped to customers. Best Cigar sells cigars at the best prices and is known for being the exclusive home of the G.O.A.T. or "Greatest Deals Of All Time, Greatest Customers Of All Time, and Greatest Team Of All Time." www.BestCigarPrices.com. Best Cigar is also the home of "The Nation's #1 Cigar Destination" restaurant, bar, lounge, and museum www.BestCigarPub.com, as well as the annual Smoke-onos Cigar Festival. www.Smokeonos.com.

About Alliance Cigar - one of the leading premium cigar wholesalers in the U.S. for over 20 years, Alliance sells to retail stores that carry a tobacco license. Alliance carries one of the largest arrays of premium cigars such as Acid, Macanudo, Romeo Y Julieta, My Father, and Rocky Patel, as well as difficult-to-find boutique brands and its own exclusive brands and sizes. Alliance is a one-stop shop for small shopkeepers and small chains. www.AllianceCigar.com

Financial terms of the transaction are not disclosed. NBT Bank financed a portion of the transaction. Rosenn, Jenkins & Greenwald, LLP provided legal counsel to New Global. Finn, Dixon & Herling LLP provided legal counsel to Humicon. UHY LLP provided accounting, tax and financial due diligence services to New Global. MidMarket Capital Advisors served as financial advisor to New Global.

For further information, please contact:

Greg Fox, President and Chief Executive Officer of combined companies
phone (570) 708-8102 or [email protected]

SOURCE Best Cigar Prices