Best Egg Tips Off New Partnership as Official Partner of the Philadelphia 76ers

New partnership brings Best Egg to Philadelphia 76ers games throughout the NBA regular season

WILMINGTON, Del., Oct. 5, 2026 /PRNewswire/ -- Best Egg, a leading fintech that provides flexible solutions to help people with limited savings confidently navigate their everyday financial life, has a new teammate on the Pennsylvania sports scene: the Philadelphia 76ers. The partnership brings together two organizations built on resilience and showing up for their communities, both on the court and in everyday life.

As an Official Partner of the Philadelphia 76ers, Best Egg will receive in-arena branding and other promotional opportunities throughout the NBA regular season across TV, social media, digital channels, and community programs, including a joint promotional campaign, and sponsorship of special events like 76ers Cup Nights and the team's Pre-Game Cam, which gives fans a behind-the-scenes look before games. The partnership also includes opportunities to support local youth through the Sixers Youth Foundation, giving Best Egg a consistent presence throughout the season.

"The 76ers represent grit, resilience, and a fan base that shows up for each other, values that mirror exactly what we do at Best Egg every day," said Stephen Ovadje, Chief Marketing Officer at Best Egg. "Financial confidence isn't built overnight. This partnership gives us a real opportunity to meet 76ers fans where they are, in the arena and beyond, and help them build the kind of confidence that carries them through whatever comes next."

This partnership gives Best Egg a chance to connect with fans in a way that goes beyond the game. Together, the two organizations will encourage 76ers fans to explore new ways to build financial confidence.

About Best Egg
Best Egg is a leading fintech that drives financial confidence, providing flexible solutions to help people with limited savings adapt to their changing needs. Best Egg supports customers through a growing suite of personal loans and financial health tools. Leveraging real-time customer insights and data engineering, Best Egg gives more people access to the resources they need to be money confident. For more information, visit www.bestegg.com.

Tovi Taylor, Head of Brand and Communications
Best Egg
[email protected]
[email protected]

SOURCE Best Egg