HARTFORD, Conn., April 12, 2012 /PRNewswire/ -- The Web Marketing Association announces the call for entries for its 16th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including bank, credit union, insurance, investment, mutual funds and financial services websites, based on the seven criteria of a successful web site. The deadline for Financial Services web sites to enter to be judged is May 31, 2012.
"The financial services industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "Financial websites going forward will need to find a balance between what the web visitor craves in terms of innovation and technology and what the industry demands in terms of regulation."
Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Financial Services category is judged against other financial services entries and then against an overall standard of excellence.
All financial services entrants benefit from receiving valuable feedback in terms of their specific criteria scores compared against the average scores for their industry. They also may receive specific comments from the WebAward's professional judging panel on their Web site development efforts.
Winners of a WebAward in the financial services categories will also receive:
Handsome statue or certificate of achievement
Increased visibility for their company
Marketing opportunity to promote the company website to the media
Links to your site from the highly ranked WebAward site to help SEO
A highlight for your resume.
Admiration of peers, friends and co-workers
Each year, the Web Marketing Association names the Best of Industry for the various financial services categories based on the score they receive from the WebAward judges.
2011 – John Hancock Funds, LLC for John Hancock Funds Financial Professional Website
2010 – John Hancock Funds, LLC for Mutual Fund Financial Professional Website
2009 - John Hancock Funds, LLC for John Hancock Funds Financial Professional Website
2008 - John Hancock Funds John for Hancock Funds Public Website
2007 – John Hancock Funds, LLC for John Hancock Funds Financial Professional Website
2006 - Cohen & Steers for Cohen & Steers website
2005 - Cohen & Steers for Cohen & Steers website
2004 - bbdigital/SEI Investments for HighMark Funds web site
2003 - Barclays Global Investors for iShares.com
2002 - Pioneer Investments for pioneerfunds.com
The 2012 WebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
About the WebAwards The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the new MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.