SHELTON, Conn., Aug. 31, 2017 /PRNewswire/ -- It's no secret that Labor Day weekend is one of the biggest sales event periods for the bedding industry every year. Most retailers, traditional and online, offer some of the best deals of the year over this holiday weekend.
What has been a closely held secret is a special component that makes some beds noticeably more comfortable than others. That secret ingredient in so many of the ultra-comfortable mattresses is pure American-made Talalay. A new video called "Talalay – Earth's Most Perfect Sleep Material" tells the story of this all-natural luxury comfort material made here in the US:
If you haven't heard of Talalay before, you are not alone. Bedding and furniture industry insiders have known about it for years, and consider it the most luxurious comfort material out there. It is a primary component in premium, luxury beds. Yet, few consumers know of Talalay by name.
The Connecticut-based company that makes the natural Talalay material, TALALAY GLOBAL, is ready to change that. It is launching the new beautifully produced video ahead of the Labor Day weekend, as well as running national radio ads, to help educate consumers about the blissful attributes of Talalay.
"We're so excited to tell the Talalay story," says Kim Fisher, President and COO of Talalay Global. "We've learned that people now really want to know what's inside the bed they are buying. We are all paying more attention to the ingredients we bring into our homes, whether it's our food, cleaning products, our clothes, and now of course the bed and pillows we sleep on. We're all intent on improving and upgrading the health aspects of our home environment -- and our Talalay material plays an important role."
Talalay is crafted from the natural extract of the tropical rubber tree -- similar to the way maple trees are tapped for syrup. Natural ingredients are then brought to Shelton, Connecticut and magically transformed through an eco-friendly process into buoyant, breathable layers of Talalay for use in premium beds and mattress toppers. It is also ideal for pillows. The Talalay material made here in the US is also certified CLASS 1 by Oeko-Tex, the European standards organization for textile health and safety. "We're proud that our American made Talalay is certified by Oeko-Tex to be free of harmful substances," notes Kim Fisher. "It's Baby Safe, and there is no higher standard."
As consumers across the country head out to furniture and mattress galleries this Labor Day weekend to experience the latest in inner spring and memory foam beds, Talalay can now also be part of the conversation. The company is encouraging exactly that, with a national radio commercial that suggests, "So try the springs and the foam. But before you choose, say, 'Show me the way… to Talalay.' And prepare to be amazed."
Company president Kim Fisher has some helpful advice for holiday shoppers. "Finding the right bed for you is really important to your overall health and wellness," says Fisher. "In addition to feel and support, it's also critical to know what is inside the bed. Don't settle for synthetic or imitation, imported materials. The store sales associates will appreciate and welcome your questions. Just ask them for beds made with pure, American Talalay."
Started in 1975, Talalay Global is the only U.S. manufacturer, and by far the world's largest producer, of the ultra-high-end luxury comfort material. Go to www.TalalayGlobal.com for more information.