SIMSBURY, Conn., Nov. 12, 2012 /PRNewswire/ -- The Web Marketing Association judges will select the best mobile applications and the best mobile websites of 2013 in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2013.
"While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be," said William Rice, president of the Web Marketing Association. "Whether for the iPhone, Blackberry, or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It's also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects."
The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Integrated ad campaign
Ads the client did not choose
"We believe that winning an industry-specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace," said Rice.
Nissan North America & Critical Mass won 2012 Best of Show for Mobile Apps for their work on Nissan Versa iPad Experience. The app also won Best Automobile Mobile Application.
Other top winners in the mobile category include:
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more than 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2012, ten agencies won this honor.
Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.
The 2013 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association's two annual award programs, the WebAward Competition and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.
SOURCE Web Marketing Association