ATLANTA, May 11, 2020 /PRNewswire/ -- Jeff Hilimire, best-selling author of The 5-Day Turnaround and CEO of Dragon Army, announced today the release of "The Crisis Turnaround," a new book that teaches business leaders how to position their company for strength during and after a crisis. In the book, Hilimire shares 20+ years of success in launching and building fast-growing businesses to support other leaders working to embrace challenges like COVID-19.
"I wrote this book because so many people are struggling right now to lead their teams and companies through this monumental crisis," said Hilimire. "My hope is that business leaders will learn from the successes in this book and implement the strategies within their own organizations to not only survive during a time like this but also to thrive while doing it."
Written through the lens of a company working its way through an unforeseen pandemic reminiscent of our current crisis scenario, this book focuses on three pivotal chapters of learnings. Readers gain actionable suggestions for maintaining necessary functions like keeping teams connected and productive, proactively managing financials, and keeping the client roster healthy.
"Like any business leader, I have dealt with my fair share of crises throughout my career," shared Hala Moddelmog, President and CEO of the Metro Atlanta Chamber, in the book's foreword. "This thoughtful narrative delivers lessons that any leader can relate to and learn from in their day-to-day work to lead high-performing teams when—not if—a crisis strikes."
Dragon Army is a purpose-driven digital engagement company. We work with leading brands such as The American Cancer Society, Chick-fil-A, The Coca-Cola Company, Delta Air Lines, The Honey Baked Ham Company, IHG, Krystal, PlayOn! Sports, United Way of Greater Atlanta and more. Our experts create powerful experiences to deepen emotional connections and amplify impact.