Best Social Media Advertising Campaigns to Be Named by Web Marketing Association

Nov 14, 2011, 09:05 ET from Web Marketing Association

SIMSBURY, Conn., Nov. 14, 2011 /PRNewswire/ -- The Web Marketing Association judges will select the best social media advertising campaigns in 86 industries as part of their 10th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at before the deadline of January 31, 2012.


"Marketers using social media, like Facebook and LinkedIn, to engage consumers is exploding," said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers where ever they maybe using social media.  The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It's also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects."

The 2012 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at  The deadline for entry is January 31, 2012 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Definition 6 won Best of Show Social Media campaign in the 2011 IAC Awards for Coca-Cola Happiness Machine. Other top winners in 2011 include:

DDB Chicago/Tribal DDB Amsterdam won Best Advertising Social Media campaign for Bud United Campaign

Overdrive Interactive won Best Advocacy Social Media campaign and Best Government Social Media campaign for Unshackle Upstate Social Media Campaign

Saatchi & Saatchi LA won Best Automobile Social Media campaign and Best Mobile Social Media campaign for Toyota Sienna Family Campaign

Definition 6 won Best Beverage Social Media campaign, Best of Show Social Media campaign for Coca-Cola Happiness Machine

Laplink Software, Inc. won Best Computer: Software Social Media campaign for Laplink Software - Laptop Giveaway - Social Media Campaign 2010

Organic, Inc. won Best Consumer Goods Social Media campaign for U By Kotex*

JWT INSIDE won Best Employment Social Media campaign for The Home Depot Careers Facebook Page

Situation Interactive won Best Entertainment Social Media campaign for Radio City Christmas Spectacular - Kicking Across America

Night Agency won Best Fashion or Beauty Social Media campaign for Hanes Sock Drive

Thrivent Financial for Lutherans won Best Financial Services Social Media campaign for Fan it Forward Facebook Campaign

Biggs|Gilmore won Best Food Industry Social Media campaign for Heinz Ketchup - Ode to Awesome

Arkadium, Inc. won Best Game Site Social Media campaign for Ultimate Fan

BlueRush Digital Media Corp. won Best Health Care Social Media campaign for Afexa Life Sciences - Daily Trivia App

Hotel BLOOM! Social Media Optimization won Best Hotel and Lodging Social Media campaign for Hotel BLOOM! Social Media by TRAVELCLICK

National Safe Boating Council - Rachel Burkholder won Best Non-Profit Social Media campaign for Life Jacket Safety Dance

BlueRush Digital Media Corp. won Best Pharmaceuticals Social Media campaign for Afexa Life Sciences - Around the World Contest

Cision won Best Public Relations Social Media campaign for Cision 2010 Holiday Greeting

Palm + Havas Chicago won Best Retail Social Media campaign for Elfmas Town

BGT Partners won Best School Social Media campaign, Best University Social Media campaign for Kaplan Facebook Fan Page

Overdrive Interactive won Best Small Business Social Media campaign for Vistaprint Socially Enabled Contest and Microsite

Acquity Group won Best Social Network Social Media campaign for Fidipidi Facebook Design

Saatchi & Saatchi LA won Best Sports Social Media campaign for Toyota Fantasy Enhancer - Campaign

Webchutney won Best Telecommunication Social Media campaign for ACL T20 'Real Fans' YouTube Contest

Mattel, The Buddy Group, & Buddy Media won Best Toy & Hobby Social Media campaign for Mattel - Hot Wheels

Miles Media won Best Travel Social Media campaign for Florida Live

HBO won Best TV Social Media campaign for True Blood Season 3 - Ultimate Fan Experience

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

Mobile Apps

Email message campaign

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Integrated ad campaign

Rich media ads

Online Video

Online newsletter campaign

the client did not choose

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2011 through January 31, 2012 (except for the Ads the client did not choose format which do not have to have run.) 

Judging for the IAC Awards will take place in February, 2012, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2012. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as J. Walter Thompson, Blattner Brunner, Ogilvy Interactive, Comedy Central, National Cable & Telecom Association, Sun Microsystems, Refinery, Euro RSCG, New York Post Interactive, EPB Interactive, The Cincinnati Enquirer, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2012 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, MycroBurst, Search Engine Strategies, We Build Pages, Webmaster Radio and Website Magazine. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

Industries represented in the 2012 IAC Awards include the following: advertising, advocacy, airline, application service provider, arts, associations, auction, automobile, b2b, bank, beverage, biotechnology, broadcasting, brokerage, catalog, computer hardware, computer retailer, computer software, construction, consulting, consumer goods, credit union, design, directory or search engine, diversified business, education, email, employment, energy, entertainment, environmental, events, e-zine, faith-based, family, financial services, food industry, game site, general interest, government, health care, home building, hotel and lodging, information services, institutional services, insurance, interactive services, international business, internet service provider, intranet, investor relations, investment, legal, leisure, magazine, marketing, manufacturing, media, medical, military, movie, music, mutual fund, news, newspaper, non-profit, other, pharmaceuticals, portal, professional services, public relations, publishing, radio, real estate, regional, restaurant, retail, school, shopping, small business, social network, sports, telecommunication, toy & hobby, transportation, travel and university.

"We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace," said Rice.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association's two annual award programs, the WebAward Competition and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

SOURCE Web Marketing Association