PHOENIX, May 26, 2011 /PRNewswire/ -- Best Western International, THE WORLD'S BIGGEST HOTEL FAMILY(SM), has been named a 2010 web performance Silver award winner by Compuware Corporation (NASDAQ:CPWR), the technology performance company. As part of its annual Best of the Web awards, the Compuware Gomez Web and Mobile Performance Awards recognize the outstanding Web and mobile site performance of leading companies across six industries during 2010.
Best Western was honored as a Silver award winner for BestWestern.com based on its average rankings on the US Hotels Room Search Business Process benchmarkthroughout 2010. Gomez web and mobile benchmarks measure three key performance metrics – response time, availability and consistency.
"Bestwestern.com is our single most important tool. It enables us to maximize revenue delivery to our member hoteliers, and to provide guests with information, convenience and the assurance of a low rate guarantee," said Best Western Chief Information Officer and SVP of Distribution & Strategic Services Scott Gibson. "In this competitive marketplace, delays and inconsistencies are simply unacceptable. This award is a testament to the investment our team makes every day to keep our website and all of its mobile extensions in fighting shape."
The report provides detailed measurements of each winner's average Web or mobile site performance throughout the year. It highlights how each award winner sets their industry's standard for providing a Web or mobile site experience that enhances customer satisfaction and loyalty, strengthens their brand, lowers operating costs, and increases revenue.
"The challenges of today's online marketplace are significant - businesses are clamoring for more functionality faster to stay competitive, customers expect greater interactivity and speed," said Bruce Reading, senior vice president, Compuware Application Performance Management. "Web or mobile sites with the best performance like Best Western contribute to sales with more items in the shopping cart or higher ad revenue per customer by improving performance and better managing customer expectations and experiences."
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY(SM), providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in over 90* countries and territories worldwide. Each Best Western® branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
About Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.