LONDON, November 25, 2013 /PRNewswire/ --
Leading mobile marketing and technology company, Incentivated, is thrilled to announce the launch today (in "beta") of its client's new social media website, betyourfriends.co.uk. The site will allow friends to place bets and compete with each other on mobile, tablet and desktop, using their Facebook log-in initially.
Users can select from a wide range of events from football matches to reality TV shows, and compete to see who knows more, taking the pool if they are right. It's just between the user and their friends, as there is no bookie in sight, reflecting the "social betworking" nature of the site.
Launched in beta version - not all features are accessible yet - users will soon be able to customise their own events. The first presentation layer to be launched is the smartphone one, reflecting the habits of the target audience. The design takes into account both device-side (RCSS) and server-side technology (RESS), meaning text and images are presented on-screen, tailored to the device on which it appears. This responsive web design (RWD) approach produces a superior UX, with fast loading times for those on cellular rather than wi-fi.
Jonathan Bass, Managing Director, Incentivated: "The Bet Your Friends site marks a different kind of client for Incentivated, but one where we can still apply our acclaimed mobile expertise. It is an exciting prospect to expand into the social media field, and we are looking forward to the many mobile challenges and opportunities this sector brings."
/ENDS/
About Incentivated Ltd
Incentivated (incentivated.com) is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.
We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.
Our proprietary technology and specialist staff are well positio ned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through mobile internet sites, to server-side software or handset applications, including web-apps, for 'smartphones' and feature-phones.
We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service, as well as other managed services.
SOURCE Incentivated Ltd
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