Betfred Launch New Goals Galore TV Advert

MANCHESTER, England, December 1, 2011 /PRNewswire/ --

Bookmakers Betfred will tonight launch their new TV advert starring Helen Chamberlain.

The Soccer AM star is to be the new face of Betfred's exciting and popular football bet 'Goals Galore' in all their 1350 shops, online and on the mobile.

The advert will be shown for the first time tonight on Sky Sports News and will run throughout the Sky Sports platform. But for the first time Betfred will also advertise on Dave, Comedy Central, Sky Atlantic, G.O.L.D and Channel 5.

The advert was filmed on location in the centre of Manchester and in one of Betfred' shops and can be viewed at http://www.youtube.com/watch?v=ZAACcuZ50o4

Helen Chamberlain said,

" I love a flutter so I'm looking forward to having a punt on Goals Galore - it's so easy to do too. We've seen so many crazy score lines, the goals are flying in all over the place. I suspect Fred is going to be skint at the end of the season. Let's hope so for the punters sake!"

Betfred boss Fred Done also appears in the advert,

"It was fantastic working with Helen and we had a real good laugh. Goals Galore is just getting bigger and bigger,  I now sit there on a Saturday afternoon crossing my fingers for clean sheets otherwise I do my dough!"

Betfred worked with advertising agency BJL on this campaign and Managing Director Nicky Unsworth said,

"The North West media scene is really thriving at the moment, and as a Manchester-based agency ourselves, it's refreshing to be teaming up with a company that started in the North West and has become a major national player."

The production on the advert was carried out by The Gate based in Manchester and Betfred have released a special behind the scenes video featuring the making of their new advert which can be viewed at http://www.youtube.com/watch?v=Xsu1Gp2HRsw

Goals Galore was launched by Betfred in August 2009 and has become their most popular football bet. You don't have to select who is going to win a match, all you have to do is pick matches where you think both teams will score.

Goals Galore is available in Betfred's 1350 shops,  at http://www.betfred.com , on the mobile or by phoning Betfred's call centre on 0800-221-221.

SOURCE Betfred