Beth Beld Joins Attensity as Chief Marketing Officer

Former SAP Vice President of Customer Innovation Marketing Joins Attensity to Further Leadership in Customer Analytics and Engagement

May 16, 2013, 08:06 ET from Attensity Group

PALO ALTO, Calif., May 16, 2013 /PRNewswire/ -- Attensity (, the leading provider of customer analytics and engagement solutions, today announced that Beth Beld has joined the company as Chief Marketing Officer.



"This is a real turning point for Attensity, and for the field of enterprise corporate intelligence in general," said Kirsten Bay, CEO of Attensity. "I am very excited about the breadth and depth of experience in defining white space opportunity, specifically in real-time information and data flow that Beth brings to the table."

Beld is an accomplished thought leader in the enterprise software space with significant enterprise experience spanning global marketing, product management, innovation, and portfolio growth.  During the past 6 years, Beld was responsible at SAP for Customer Innovation Marketing, Market Portfolio Strategy and new market creation. Most recently, Beld defined the market for SAP StreamWork, a Social Business solution focused on collaborative decision making in the enterprise.

"I am excited to join the industry leader in customer analytics and engagement, helping enterprises bridge the gap between marketing, customer service, and customers by providing big data applications powered by their unique combination of sophisticated text analytics, sentiment analysis, and a context-aware delivery system," said Beth Beld, Chief Marketing Officer. "I believe Attensity is at the cusp of redefining the Business Corporate Intelligence market across all company divisions, pioneering a new era of customer experience."

In 2012, Beld received the Marketing SAP Best Practice Awards for SAP Fast Facts and the Global Consumer Ambassador Program. In 2011, she was presented with the SAP Customer Innovation Award for her work with the United Nations, ESPN, Puma, Lego, and Lenovo. She has driven new market categories working with key influencers and analysts to define disruptive concepts around high performance workplaces and cloud solutions. Beld grew the Enterprise Performance Management division's market perception from #6 to #2 player and obtained the Leadership Quadrant within 12 months. She engaged EPM in strategic relationships with IBM, Accenture and Protiviti inside of 8 months.

Beld also holds a patent from SAP on Systems and Methods for Accessing Software via User Intent Modeling. This patent was developed around the concepts of the future of work in the enterprise that combines enterprise content and corporate intelligence with everyday user intent language.

Prior to SAP, Beld held senior marketing and product management positions at Business Objects, Cognos, Hyperion and PeopleSoft.  She holds a degree in International Finance from Purdue University and London School of Economics and has a Masters of Accounting from Indiana University and is a Certified Public Accountant. 

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About Attensity

Attensity is an enterprise software and services company specializing in customer experience management and corporate intelligence. Using semantic intelligence and other technologies, Attensity "reads" millions of real-time conversations from web, social media, emails, surveys, and other internal sources, providing deep insights into a company's market and customers and powering more effective customer engagement processes.

Our analytics and engagement applications empower Global 1000 marketing, customer service, and other professionals to anticipate trends, find opportunities, understand and respond to customer needs, grow revenue and increase profitability. Attensity's nine patents allow us to rapidly extract the "who, what, when, where, and why" from text, revealing sentiment, intent-to-purchase, intent-to-churn, cries for help, top issues, and competitive threats. Our sophisticated business rules and workflow engine deliver this information in real time to the right people – wherever they reside within an organization. 

Attensity offers on-premise, hosted and cloud solutions with mobile functionality for smartphone and tablet devices. Combining the strength of four global development offices with its headquarters in Palo Alto, California, Attensity is empowering companies such as Cisco, JetBlue, Yahoo!, eBay, Verizon and Whirlpool to better connect with their customers and understand their market space.


Laura Moir, Attensity Group, (650) 832-6367,

SOURCE Attensity Group