NEW YORK, April 25, 2025 /PRNewswire/ -- Better World Fragrance House, the luxury fragrance brand founded by global recording artist Drake, introduces its first-ever eau de parfum, Summer Mink—a masterful statement of elegance and contrast. The fragrance, which launches today on the Better World Fragrance House website, followed by the exclusive debut on Ulta.com on May 11th and in-store nationwide on May 12, 2025, making this the first men's fragrance founded by a celebrity in the retailer's history. Inspired by the beauty of juxtaposition, Summer Mink embodies the unexpected—the indulgence of wearing mink in the summer, defying conventions of seasonality and gender while embracing bold sophistication.
Continuing Drake's long-standing collaboration with renowned perfumer Michael Carby of Givaudan, Summer Mink expands Better World Fragrance House's vision of crafting distinctive luxury scents that curate personal space and elevate everyday experiences. The fragrance is a multisensory masterpiece, pairing an intoxicating scent with an exquisite globe-shaped bottle, draped in the brand's signature midnight blue—an artful statement piece in its own right.
A rich Amber Woody composition, Summer Mink opens with vibrant Italian citrus and aromatic sage, unfolds into a warm, spicy floral heart of Jasmine Sambac, and settles into a sensual base of vetiver and creamy musk. The fragrance's architectural bottle reflects its philosophy—uniting opposing elements through design: a sleek navy sphere balanced atop a sharp, rectangular base.
"Summer Mink was inspired by a yin yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses," said Michael Carby, Senior Perfumer at Givaudan. "The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a Better World."
"This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality, and design," said Lori Singer, President of Parlux Ltd. "With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience. Its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, represents a major milestone for Better World Fragrance House—bringing Drake's vision to life for an even broader audience through a premier retail destination. We're thrilled for consumers to experience it."
The 3.4 oz Eau de Parfum Spray ($148) launches today at betterworldfragrancehouse.co, with an exclusive in-store debut at Ulta Beauty locations nationwide and on Ulta.com this spring, available in a range of sizes. Select international retail launches are also planned for later this year.
KEY FRAGRANCE NOTES: TOP: Italian Citrus, Clary Sage, Petitgrain HEART: Jasmine Sambac, Rose Oil Spices BASE: Vetiver, Ambrofix, Musk
ABOUT BETTER WORLD FRAGRANCE HOUSE: Drake's connection to scent is deeply personal, shaping his approach to fragrance as a way to enhance and transform spaces. Collaborating with Senior Perfumer Michael Carby and Givaudan—the global leader in Fine Fragrance—Better World Fragrance House has brought his vision to life through a collection of uniquely crafted scents, each inspired by a distinct memory. Committed to offering accessible luxury, BWFH empowers individuals to elevate their world through the art of scent. Follow BWFH on Instagram and TikTok.
ABOUT PARLUX: Parlux is an award-winning, Top 100 Beauty Company, renowned for creating and distributing globally recognized fragrance and grooming brands. Our portfolio includes Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House by Drake, Kenneth Cole, Vince Camuto, Steve Madden, WeWoreWhat, The Shop Men's Grooming Line, and more. As a full-service beauty powerhouse, we specialize in brand marketing, consumer engagement, and manufacturing, with a presence in over 80 countries and territories. Discover more at www.parlux.com and follow us on Instagram and LinkedIn.
PRESS: Dan Manioci VP, Global Consumer Engagement & Digital Marketing Parlux Ltd. - [email protected]
Richard Gallo Senior Director, Beauty Factory PR - [email protected]
SOURCE Parlux Ltd.
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