VISTA, Calif., Aug. 6, 2013 /PRNewswire/ -- Eco Building Products, Inc., (OTCQB: ECOB) announced today that Beverly Hills, California builder Roman James has made the choice to build with Eco Red Shield protected lumber; a defensive choice in the heart of Southern California's wildfire prone region. Situated on a hillside overlooking the infamous Emerald City, "Good Bones, Good Homes" will become a reality in this 21,000 sqft mega mansion located on Hillcrest Rd. in Beverly Hills, California.
Please visit the following link to view the project: http://www.youtube.com/watch?v=4AmW_Rd3PHY&desktop_uri=%2Fwatch%3Fv%3D4AmW_Rd3PHY&nomobile=1
With the Company recently launching into a pilot program with a Big Box and other retailers in the Northeastern USA and Southern California markets, this current Eco Red Shield lumber special order represents the second full-house purchased via special order from the Big Box retailer in California.
As of last week, there are multiple Big Box stores in Los Angeles and San Diego markets trained and equipped to sell Eco Red Shield protected lumber products via special order program. In several retail stores in the Northeastern market Eco Red Shield lumber sits right next to raw lumber products on the shelf, truly offering the customer a choice.
With the threat and results of wildfire making front page news and the plethora of termite ads found in daily newspapers, Eco Red Shield represents a cost-effective solution and choice now available for US consumers. With respect to contractors, other professional trades and homeowners willing to pay a marginal upcharge for this lumber protection; Eco has stepped up to the plate in an effort to promote whole-house lumber sales with multiple retailers around the country. Roman James, a high-end builder of spec homes, the homeowners will find that he made the right choice early to protect his client from potentially what goes on later behind the walls. In most cases by the time construction is complete, it is too late to protect what goes on behind the walls so homeowners have to rely on termite tents and remediation experts.
"Spreading the word with another billboard-type job like this huge mansion in Beverly Hills helps us spread the word about the need to protect lumber from natural threats such as fire, mold, termites and wood rot. The only time homeowners and contractors can truly defend their homes is before the buildings are framed. It's great to see a builder exercising social accountability in making a conscious decision about protecting his future home buyer's interests. So many other builders know there is a big mold concern on green lumber, but they continue to build the same way and with the same materials, expecting a different result," stated Steve Conboy, Eco Building Products, Inc. President & CEO.
Please visit the Eco Building Products YouTube site to watch an interview with Roman James:
About Eco Building Products, Inc.
Eco Building Products, Inc. is a manufacturer of treated wood products that are protected against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites by our proprietary eco-friendly chemistry utilizing ECOB WoodSurfaceFilm™ and FRC™ technology (Fire Retardant Coating). Eco Building products, "Eco Red Shield" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings.
Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.
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SOURCE Eco Building Products, Inc.